In This Issue
Lifetime accolade for pet product pioneer
Revealed: the secrets of success of the UK's Pet Retailer of the Year
Pet industry excellence recognised at PetQuip Awards
A company whose eco credentials are loved by the world
Pedigree Wholesale pick up yet another major honour
Pet Rebellion set the standard for export sales
Forthglade receives £6m investment in its natural pet food brand
Pooch & Mutt picks up worldwide packaging design award
Record-breaking number of 2,036 visitors attend PATS
Bucktons ready to soar following ‘big reveal’
Successful UK launch of KrillBar by TV Vet School star
Picture round-up from the pet extravanganza
PitPat launches must-have fitness product for dogs
Successful launch of Stay Over Rover
Cat Igloo is a trend setting pet bed
Freeze-dried treats are a hit for Fish4Dogs
Exciting launch from Woof & Brew
Leucillin pet care display stands out from the crowd
Orlando Fun Cage means serious business
K9 spray cuts down drying time
AmPet create huge interest with K-9 Pet Ball
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Successful UK launch of KrillBar by TV Vet School star

Trude Mostue, star of the BBC hit programmes Vet School and Vets in Practice, had a successful launch of her KrillBar at PATS...

"I decided to launch it in the UK first of all - but I am aiming to launch in the USA and Asia too," said Trude.

"I am actually selling the KrillBar through Pets At Home and Barkers already (It's on a trial in Pets At Home), although PATS was the official launch of the KrillBra in the UK. In my opinion it is the best place to launch a pet product in the UK - and it has certainly given the product a lot of good and professional exposure.

"I have been working on the KrillBar for the last two years but I have treated most of my dog patients with skin complaints and joint complaints with Krill Omega 3 for 10 years. The effects have been incredible. There are so many allergic dogs with skin problems - they have all done remarkable well on Krill. This is what triggered my idea of producing the KrillBar - which is very different from any other product on the market, being a highly efficient Omega 3 supplement and treat - in the form of a 'chocolate' bar."

The KrillBar is a treat and a supplement. It can be given with the dog's food or on its own, and can be used as a treatment and as a preventative supplement.

The KrillBar is made of Krill Omega 3 and an antioxidant - it  is a highly efficient source of Omega 3 in comparison to Omega 3 from fish or seal oil. The Krill Omega 3 is absorbed faster and contains antioxidants too. This means its more efficient in smaller volumes and doses (no mess with oils). The health benefits are many - all dogs of all ages and breeds can benefit from Krill Omega 3.

It helps improve brain development (excellent for growing puppies). It has anti inflammatory effect on joints and inflammatory processes elsewhere in the body. I have used high doses to treat cronic itchy dogs.The effect on skin is amazing, making the skin and coat shiny and healthy.

Omega 3 stimulates the immune system too, making dogs more resilient to infections and disease. This effect is particular obvious to dogs with chronic skin disease due to demodex (poor immune system).

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