Kent pet retailer Philip Butler has called on the industry's manufacturers and suppliers to create a level playing field and treat all UK retailers fairly in an attempt to stamp out 'cut-price' deals.

Philip, who has his Pip's Pet Supplies business on Kent markets for 12 years, was responding to a story in Pet Trade Xtra last week. We revealed the Poundstretcher discount store chain was set to expand its pet business throughout 400 outlets in the UK.

"There is no harm in fair competition but I stress it should be fair," said Philip.

"Those companies supplying discount stores are cutting the hands off the retailers who have supported them with their business over the years.

"When customers make the comment 'I can get that cheaper in the pound shop', they are often right.

"Recently the Christmas lines have started to appear. A particular Christmas Stocking for Cats is a pound in the pound shop, but I am quoted £1.73 from my wholesaler.

"Oh for the days when garages sold petrol, newsagents sold newspapers, and only pet shops sold pet food."