Pet Industry Federation to offer export service to members
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The Pet Suppliers & Manufacturers’ Association, a division of the Pet Industry Federation, is now offering export advice to its members.
PSMA has set up partnerships in the USA and the EU, including Poland & Czech Republic to help companies understand how to trade in these countries.
Nigel Baker, CEO of the Federation, commented: "Having spent most of my working life in pet food manufacturing, I always aimed to build businesses with strong export sales.
"Attending international trade shows is only one element of being a successful exporter. If you don’t understand how the market operates, as well as pricing, margins, logistics, languages and route to market (including distributor or distributor plus wholesaler, direct sell), then you will have potentially wasted your money attending a trade show."
Nigel added that the PSMA’s new partnerships benefit its members by uniting UK companies that wish to export, with experts in the target country. The Federation’s experts have spent a lifetime in the pet industry and have operated successful businesses in the target export country. By utilising a PSMA expert members can cut through the red tape and drastically shorten the learning curve to achieving successful exports. Initial consultation with the expert is free, and thereafter PSMA has negotiated a discount for utilising the expert’s services.
"The PSMA experts will help you avoid some of the pitfalls that are so easy to step in to, including cultural and language barriers. I can recall an instance where a product label that said 'may contain nuts' was translated in to German and the incorrect translation of 'nuts' was used! Our experts will also determine if your product is export-ready and could achieve export success."
A seminar on PSMA export opportunities is currently being planned for members.
If you're interested in signing up for the service contact the Federation on 01234 273933 or email lisa.pawsey@petfederation.co.uk stating which countries you are interested in exporting to.
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