In This Issue
Secrets of success of an award-winning pet store
Break the mould with Hill's Ideal Balance
Easy-Tie is an ingenious dog accessory from Happy Paws
Seven major prizes up for grabs at the PetQuip 2014 Awards
Killer diet threat to millions of UK pets
Fat cat Bailey is double the weight of a healthy cat
Pet Fit Club 2013 winner Jack Russell terrier Ruby sheds one-third of bodyweight
Funky and colourful pet bowls are a winner for PetDreamHouse
Ceva launches national TV advertising campaign for Feliway
Retail outlook for pets market is positive
Stocking Stone’s snack bars lead the way in the active dog market
Pets At Home appoints Paul Moody as Non-Exec
Special offers on pond fish from Prestopets
Product Brochure for Animal Instincts range from Pedigree Wholesale
Ceva’s sponsorship of Crufts to boost sales of Adaptil
Motorola's pet monitoring system proves a hit
BirdMat is a simple away to attract garden birds
CONTACT US NOW
Find out how Pet Trade Xtra can help to promote your business and products.



Contact neil.pope@tgcmc.co.uk for all editorial matters

Or trevor.pfeiffer@tgcmc.co.uk to discuss advertising and sponsorship opportunities.
Killer diet threat to millions of UK pets
Junk food and fatty treats causing misery, says PDSA



Take-aways, biscuits, chips and even alcohol – are all fuelling an ongoing obesity crisis for British pets, whose collars are bursting at the buckles due to our addiction to high-calorie, fatty diets.

According to vet charity PDSA, more than 10 million pets* are getting fatty treats, due to owners sharing their own unhealthy eating habits with their pets in a well-intentioned but misguided attempt to make them happy.

Exclusive PDSA research shows that around nine out of ten owners (87%) give pets treats, despite the fact that 91% realise the resulting obesity can reduce their pet’s lifespan. Around 2.5 million dogs (one in three) and over two million cats (one in four) are currently overweight and, not only could they have their lives cut short, they will also have a drastically reduced quality of life in some cases.

Scotland topped the lardy league table when it comes to lavishing animals with potentially deadly junk food, with 72% of owners admitting to giving fatty treats. Welsh pet owners are the next worst offenders, with 69% of owners over indulging their pets. Two in three North West pet owners (64%) are also loading their pets up with high-calorie, unsuitable snacks. While London pet owners scored the best, around half (48%) of owners are still feeding inappropriate food to their four-legged friends.  

To help combat the problem the charity is today launching its annual fat-fighting competition, PDSA Pet Fit Club. Over the last eight years, the contest has transformed the lives of some of Britain’s fattest pets, many of whom simply wouldn't have survived had their weight issues not been tackled.

Owners can enter their pets at www.pdsa.org.uk/petfitclub; the deadline for entries is Sunday 27 April 2014.

Elaine Pendlebury, PDSA Senior Veterinary Surgeon, said: “Sadly, seeing morbidly obese pets is now an everyday occurrence in vet practices across the UK; it is one of the biggest welfare concerns facing the nation’s pets. It’s effectively a silent killer leading to long term health issues for pets that can cut their lifespan by up to two years.

“Pet obesity significantly increases the danger of developing major health problems such as diabetes, arthritis and heart disease and can also bring about the onset of these chronic diseases much earlier. It’s tragic to think that millions of pets are suffering under the strain of carrying too much weight, when it is an entirely preventable condition.”  

PDSA’s 2013 PAW Report, produced in conjunction with YouGov, provides the biggest annual insight into pet health and welfare and has discovered a wide range of inappropriate treats are being fed to pets. These include fast food leftovers, crisps, biscuits, chocolate and chips. In some cases, it appears pets have also been helping themselves to leftover alcoholic drinks.

Dr Philippa Yam, leading animal obesity expert at the School of Veterinary Medicine, University of Glasgow, said: “PDSA’s findings are very worrying and demonstrate that diet remains one of the most misunderstood welfare needs for pets. Obesity is one of the most pressing health issues affecting companion animals. PDSA’s work in this area is hugely successful.

“I am delighted to see that Pet Fit Club is continuing to make a real impact on pet obesity, by raising awareness of the issue and helping to transform the lives of many pets who were heading for an early grave due to the severity of their weight problems. PDSA’s programme clearly demonstrates that with tailored veterinary support and education, this devastating condition can be reversed.”

PDSA Pet Fit Club was launched in 2005 and has already helped 57 dogs, 24 cats and 3 rabbits lose a total of 295kg (46stone 6lb). This weight loss is the equivalent of nearly 300 bags of sugar, more than 4,400 sausages, 740 tins of dog food or over 1,000 blocks of lard.

The PDSA Animal Wellbeing (PAW) Report 2013 – Survey of 2,078 pet owners (1,047 cat owners, 888 dog owners, 143 rabbit owners) was conducted between 15th - 29th May 2013. The survey was carried out online and weighted to be representative of the cat, dog and rabbit owners in the UK. Fatty treats data based on estimated UK pet population of 18 million.

Facebook Twitter LinkedIn
Email Software by Newsweaver