In This Issue
Exports set to soar as overseas pet firms buy British
PATS goes international as more European buyers look set to visit Telford show in September
Pet industry unites to create vision for improving rabbit welfare
Vets make plea to pet owners during Rabbit Awareness Week
Robotic pets will never replace real cats and dogs, says charity
Former Pets at Home boss tasked with transforming Tesco UK
Pet food brand produces new toy collection for Asda
Britain prepares for next month’s Bring Your Dog To Work Day
Vet's Kitchen introduces small and perfectly formed treat
Senior appointments at Forthglade following 50% growth
WhitePython launches new packaging for dried food range
King British launches free support package for retailers
The Pet Charity appoints Professor Peter Neville as trustee
Johnston & Jeff's new wood shop ensures high quality products
ANIMAT expands its range as demand soars post PATS
Axa pet insurance customers face price rise of up to £2,000
Win over £1,000 worth of 4fleas stock from Johnson's
Poisoned sausages found by dog walker as pet falls ill
Pets at Home people director set to join car rental company
‘Billy No Mates’ takes everyone by surprise
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King British launches free support package for retailers
 

Leading aquatic manufacturer King British has launched a new, unrivalled programme for its retailers – the ‘King British Dealer Plan’.

It's a free support package available to bricks and mortar stores that sell live fish, and is intended to benefit the retailer, the fish owner and the fish themselves.

The ‘King British Dealer Plan’ comprises a range of items and incentives. Retailers who sign up to the plan can expect to receive:

  • Free flake food and treats for feeding in-store fish
  • Free point of sale kit designed to draw fishkeepers' attention to products and maximise brand impact as well as drive increased sales
  • Free compact in-store station to hold a 1 litre trade-use bottle of the NEW King British Safe Home, designed for dispensing into fish bags in order to ease fish stress during travel and re-homing. The station also has space to hold the 50ml consumer pack of King British Safe Home, providing the retailer with the opportunity to sell the smaller pack for addition to the home tank when the new fish are introduced.
  • Comprehensive training manual, quiz, certificates and enamel pin, all supported by our in-house experts and Customer Care Team.

 There is also the additional option of a free blue and white metal display stand, worth more than £250, for larger dealers. 

Roland Huggett, Sales Manager at King British, said “We recognise the importance of supporting stores selling live fish and are enthusiastically doing our bit via the new King British Dealer Plan”.

To find out more about the mechanics of the scheme and how to sign up, speak to your local Sales Executive, or call 01440 715700.

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