The winners of the PATS Sandown 2014 New Product Awards have been announced by Show Director Gordon Thomas.

A team of expert pet retail judges, who arrived at the show before 8am on Tuesday have selected the winners of the PATS Sandown 2014 New Product Awards from more than 240 new products entered – a PATS Sandown record.

Their decisions were made taking into account a number of guideline criteria such as product innovation, design, quality, packaging and value for money.

The judges agreed that the New Product Showcase had produced a high calibre of entries with a tremendous amount of innovation. They were pleased to see such a wide range of products, and felt the majority of items on display were reasonably priced in today’s challenging economic times.

Here is a full list of the winners, see seperate stories for more pictures and the judges comments.

CAT PRODUCT

Winner

ACANA Wild Prairie Cat food

Entered by: Bern Pet Foods

Highly Commended

Wagg ‘prrrs

Entered by: Wagg Pet Food

DOG FOOD AND TREATS

Winner

Farm Food Deerhide

Entered by: Anco Distributors

Highly Commended

Lovejoys Pure & Simple

Entered by: Lovejoys

DOG ACCESSORY PRODUCT

Winner

Wildknots Bear for Dogs

Entered by: KONG

Highly commended

The EASY-TIE

Entered by: Happy Paws

BIRD PRODUCT

Winner

Pellet Berries

Entered by: Lafeber Company

Highly Commended

Kelp Care Sprinkles for Poultry

Entered by: Seahorse Atlantic


SMALL ANIMAL PRODUCT

Winner

Qute Hamster House

Entered by: Omlet - Surrey Hall K12

Highly Commended

Burgess Excel Bedding & Litter

Entered by: Burgess Pet Care

PET CARE PRODUCT

Winner

PetCare Flea & Tick Laundry Treatment

Entered by: Christies Global

GROOMING PRODUCT

Winner

Luxury Conditioning Dog Shampoos

Entered by: Precious Pets London

Highly Commended

Anti-Bacterial/Anti-Itch Shampoo

Entered by: Aqueos