Bern Pet Foods has announced an exclusive distribution agreement with Vital Pet Products for its range of ORIJEN dog and cat foods and the recently introduced freeze-dried foods and treats.

The partnership will be launched to the trade at PATS Sandown Park (March 18-19), however Vital are accepting pre-orders now.

Colin Rodger, director, Bern Pet Foods, said: “We have agreed an exclusive partnership with Vital, the UK’s largest pet trade wholesaler, which provides next day delivery to pet shops throughout England, Scotland and Wales. 

"This exciting new arrangement gives us the opportunity to reach a large number of potential new ORIJEN stockists that we have not been able to engage with so far, using our own salesforce.”

Colin added: “Demand for ORIJEN has increased dramatically over recent months as many more pet owners switch their dogs and cats to our innovative range of biologically appropriate foods and treats. We are, therefore, delighted to have formed this strategic alliance with Vital Pet Products to help meet the growing demand for ORIJEN.”

Bruce Steuart, managing director at Vital Pet Products, said: “What we feed our pets has always been important and awareness of the quality and nutrition in pet foods is now the highest it’s ever been. I’m therefore delighted to be able to offer our customers access to the best pet foods available, of which ORIJEN is undoubtedly one."

He added: “I have fed my dogs on ORIJEN and the quality of the product was clear to see."

Vital Pet Products distribute products next day to over 3,400 trade customers, via its six nationwide depots.