Nestlé strengthens commitment in Mexico
Nestlé has opened Mexico’s first Purina Pet Park just north of the country’s capital Mexico City, underscoring the company’s commitment to the country’s fast-growing petcare market.
The new “Parque Purina” facility, located in Cuautitlán Izcalli, sits on a public space that offers a range of attractions specially designed for dogs, such as agility games and areas to play Frisbee.
The Parque Purina inauguration comes a week after Nestlé announced plans to open a new pet food factory in the Central Mexican state of Guanajuato in the first half of 2015.
The CHF 200 million factory project is part of a five-year investment of CHF 900 million (USD 1 billion) in the country that Nestlé revealed earlier this year. Located in the city of Silao, the factory will create 300 jobs and include a distribution centre for national supply and import and export to Central America.
Mexico is one of the fastest growing markets for Purina in Latin America with double-digit growth in 2013 alone.