Having recently moving in to their new factory, The Innocent Pet Care Company has expanded its team to include some of the trade’s most renowned faces.

Founded last October by managing director Chloë Heaton, the business has delivered the successful launch of luxury brand, The Innocent Hound. 

On a mission to grow the business further, it has recently been joined by one of the country’s leading experts in animal nutrition, Ken Stirk. 

Ken’s experience in developing products to enhance the health and well-being of pets will be invaluable to The Innocent Pet Care Company as it expands its range of product offerings. With his technical knowledge, he will help steer the business to develop good quality treats, whilst staying true to its core values – sourcing British, sustainable meat and good quality, healthy ingredients.

To oversee the manufacturing of the products, Robert Smith, managing director of Yorkshire’s most highly regarded catering butcher, Sykes House Farm, has also taken a strategic role. His experience in running a multi-million pound operation gives The Innocent Pet Care Company the ability to manufacture products efficiently and to standards required for human food production.

 “It has been an incredibly exciting year for us with the new factory and the enhanced team. The experience and knowledge that Ken and Rob bring to the business puts us in a fantastic position to produce the best quality treats on the market.” says Chloë Heaton.

For more information email woof@theinnocenthound.co.uk or call 01765 641338.

Pictured (from left to right): Robert Smith, Chloë Heaton and Ken Stirk.