DOOG range proves a big hit with visitors to Crufts
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After successfully re-launching the Australian brand DOOG on to the UK market at Crufts, AmPet Products is hoping for a similar positive response from visiting retailers at PATS Sandown next week.
"At Crufts DOOG generated much interest as it had not been promoted heavily at the event for a long while and we had people very excited about the walkie belts and shoulder bags," said Alex Wilson, sales and marketing director for AmPet Products.
"The safety sticks also proved very popular and people loved the fact that each stick has its own personalty from Uncle Chuck for the big dogs to Barkley for the small dogs and other sticks in between.
 "Chris Mancini, chair of the Association of Pet Dog Trainers was doing a demo at Crufts and picked up a couple of DOOG sticks to use in her demo."
Alex and his team presented the whole of the AmPet range on the Xtra Dog stand in Hall One, and admitted it had proved to be one of the busiest Crufts for many years.
"Visitors were definitely looking for interesting products," added Alex. "A number of customers expressed the opinion that it seemed pointless buying things that were easily available from the major retail retailers and they were excited to find things that are not easily available on the High Street.
"Dexas proved very popular, especially the silicone treat pouches. With all the chatter about these on Facebook and rescue forums people were thrilled to be able to buy them. A number of people lamented that more pet shops did not stock this range as it offered great value for money. They loved the fact that many of the bowls were elevated, helping dogs have better digestion.
"We were also chatting to people about dogs' safety when travelling in cars, and many visitors were thrilled to be able to buy the Canine Friendly crash tested car harness from RC Pet Products, one of the only car harnesses sold in the UK that is fully crash tested."
All of the AmPet Products sold at Crufts are available to the trade at www.ampetproducts.com. Visitors to PATS Sandown will be able to see the DOOG and Dexas products on stand A3a.
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