Beco Pets wins 'National Champion' status in Europe's top business award
Company described as being ‘one of Europe’s most dynamic and exciting businesses’
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Beco Pets, the leading manufacturer of eco-friendly pet products, has been named as a ‘National Champion’ for the UK in Europe’s top business awards.
The company scooped the honour of being among just 54 shortlisted from among “thousands” of rival British firms who submitted entries for the highly respected and prestigious European Business Awards 2015/2016.
 Across Europe, 32,000 businesses from 33 countries applied to the awards, whose judges have previously included some of the world’s top business, economic and political leaders, such as Christine Lagarde (Managing Director of the International Monetary Fund), the former Prime Minister of Spain Jose Aznar, and the former EU Trade Commissioner Karel De Gucht.
Organisers of the awards today praised Beco Pets as “a top business in Europe”, telling the company: “You are a flag bearer for your country and a case study for European business success. Companies like yours will continually raise the standard benchmark for business excellence across Europe.”
Beco Pets Co-Founders Toby Massey and George Bramble (pictured above L-R), said today they were “excited and very proud” to have been shortlisted for the finals, which are expected to take place in Milan, Italy, next summer.
Beco Pets, which exports to 43 countries worldwide, is currently enjoying the most successful chapter in its six-year history, with UK and international sales booming.
Co-Founder George Bramble (right) said today: “The quality and calibre of companies across Europe and the UK set the benchmark very high in the European Business Awards and we feel excited and very proud to have been awarded a UK National Champion status.
“Beco Pets’ ethos of producing environmentally-friendly pet products and accessories using recycled and degradable materials is winning new customers worldwide and being recognised by these awards is a great vote of confidence for us.”
Co-Founder Toby Massey, who as Design Director, leads the creative team behind Beco’s award-winning products, added: “This is a tremendous honour for us and a well-deserved reward to our hard-working UK team and all our European distributors.”
Now in its ninth year, The European Business Awards are widely recognised as the showcase for Europe’s most dynamic companies.
Adrian Tripp, CEO of the European Business Awards, said: “Congratulations to Beco Pets and all the companies that have been selected to represent their country as National Champions, they play an important part in creating a stronger business community.”
Beco Pets entered three categories for the awards, the Award for Environmental and Corporate Responsibility, the Award for companies with a turnover of Euros 0-£25m, and the Import Export Award.
The next round requires National Champions to make a presentation video, telling their unique story and explaining their business success. Judges will view all of the National Champions’ videos, and award the best of this group the coveted ‘Ruban d’Honneur’ status. Ruban d’Honneur recipients will then go on to be part of the grand final in 2016.
Last year, in the 2014/15 competition, all EU member markets were represented, plus Turkey, Norway, Switzerland, Serbia, Croatia and the Former Yugoslav Republic of Macedonia. Their combined revenue exceeded €1.5 trillion, and together they generated profits of over 60 billion Euros and employ over 2.5 million people.
Six years after launching their company, Toby Massey and George Bramble are aiming to double its exports this year, moving into five new markets. In the US, their sales have experienced rapid growth after partnering with the world’s biggest distributor, Animal Supply.
Beco markets include Denmark, Slovenia, Slovakia, Spain, New Zealand, Iceland, Austria, Lithuania, Latvia, Germany, Hong Kong, Taiwan, Portugal along with many others. Retail scalps include PETstock (Australia) Animates (NZ) Maxi Zoo (Italy), Stockmann (Finland), Woof Gang Bakery (US), Petland (Canada), Sagaflor (Germany) and Masque Pets SL t/a Kiwoko (Spain).
The company recently launched their 'Project Poop Bag' campaign (Campaign motto: 'We Love Poop!'), inviting independent pet retailers to register to become a Beco bag stockist.
As one of the UK's leading poop bag specialists, Beco Pets have sold a staggering 10 million bags to 15 countries around the world. With 8.5 million dogs in the UK, enterprising entrepreneurs Massey and Bramble seized a gap in the market for bigger, stronger and more eco-friendly poop bags.
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