3P Enterprise, the UK distributer of Petmate and Maelson, is set to launch Henry Wag, its own brand of premium pet products and accessories.

With over 10 years experience in the pet industry, the development of its own brand and move into manufacturing represents a new phase in the growth of 3P.

"To date 3P has been dependent on the products offered by our overseas suppliers," comments Managing Director, Grant Rogers. "Often these are developed for the US market, which do not always meet the needs and requirements of our European customers. We have used our experience in the pet industry and my background in product design to develop a range of products to meet the needs of the home markets."

The first product in the new range is the Henry Wag Elevated Dog Bed which combines contemporary design with strength and durability.  The strong metal frame and firm base offers comfort and support and the detachable fabric cover can be wiped down or removed for convenient machine washing.  The raised design ensures the dog is kept up off the floor away from drafts and allows for air circulation so eliminating the condensation and dampness often associated with traditional fabric beds.

The Elevated Dog Bed by Henry Wag is available in 3 sizes and is presented in a full colour point of sale carton. It will be on show at the 3P Enterprise stand B35 at  PATS Harrogate.

3P Enterprise Ltd is delighted to introduce Roopers by Petmate to the UK.  Roopers are a lovable family of dog toys and the perfect companion for your pet.  Sculptured from rope they are hardwearing and durable and each toy comes with its own unique personality.  Large dogs can get their teeth into Bruce the Boxer or Daisy the Labrador. Smaller breeds will be thrilled to get to know Frank the Daschund, Ninja the Squirrel or Kiki the Rabbit.

More info: 01594 810990, www.3penterprise.co.uk