HOWND partner with Cruelty Free International for national October Go Cruelty Free pledge
HOWND has partnered with Cruelty Free International to promote animal welfare this month.
Both parties will be promoting the ‘Go Cruelty Free’ pledge throughout October, which encourages consumers to only buy products that are ‘Leaping Bunny’ certified - the only internationally recognised accreditation for products which are not tested on animals.
HOWND is currently one of only two UK dog grooming product manufacturers to have the ‘Leaping Bunny’ accreditation. With this in mind - and the brand’s successful Bring Your Dog To Work Day initiative in aid of animal welfare - Cruelty Free International believe HOWND are well placed to communicate the benefits of the pledge to a broad range of dog lovers.
“We are delighted to have this opportunity to partner with HOWND and help dog owners to make a cruelty free choice when it comes to keeping their animals clean. A Leaping Bunny logo provides credibility to a product, enabling consumers to make an ethical purchasing decision that could benefit thousands of animals,” explains Michelle Thew, Chief Executive, at Cruelty Free International.
“There is no need to inflict suffering on animals for cosmetic, personal care and household products. Safe, more cost effective and humane alternatives already exist.
“HOWND are clearly a pet brand passionate about animal welfare. Everyone at Cruelty Free International is looking forward to working together this month in order to promote the Go Cruelty Free pledge and make a positive difference for animals.”
In order to become certified by the Cruelty Free International Leaping Bunny programme, companies are required to open their supply chain to monitoring and meet external audit requirements - a process which HOWND completed at the beginning of 2015.
As a result, HOWND’s entire product range (which consists of conditioning shampoos, body mists and emergency dog wipes) has the ‘Leaping Bunny’ logo printed on their respective labels.
“Our mission is simple. We want to make high-quality pet care products and accessories, all in the name of our pets’ well-being and happiness. That’s why we’re proud of the innovation behind our products and to be certified by Cruelty Free International,” explains Jo Amit, co-founder of HOWND.
“We’re incredibly excited to be part of next month’s ‘Go Cruelty Free’ pledge. We know from experience that dog lovers care passionately about animal welfare and how products are tested. It’s one of the reasons why our products are loved by our growing customer base.”
For further information about HOWND’s range of products, visit www.dogslovehownd.com or call a member of the team on +44 (0)20 3004 5255.