In This Issue
Innovative pet products wanted for new TV series
Feeding dogs and cats with delicate digestion or sensitive skin
Pet product entrepreneur wins national exporter award
Marion Stinton retires after 37 years in the pet trade
Two pet products in Christmas Bestsellers list
Stick on Strauss to soothe a dog's stress during fireworks
Keeping pets calm and raising money for charity
Unipet named winner of business award
Dogs can increase chances of finding love
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Westland acquires Gardman Group
Shortlist announced for Pet Industry Federation Awards
Blue Cross urges government to act on dangerous dog report
PFMA welcomes four new companies into membership
Cotswold RAW Puppy, the perfect feast for inquisitive dogs
New figures will mean £180m business rates hit for retailers
The best of the previous Pet Trade Xtra
Change at the top for Pets at Home
Pet product is a 2018 Christmas bestseller...already!
Over half of UK pet care buyers would rather cut back spending on themselves than on their pet
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Innovative pet products wanted for new TV series


A film production company is searching for innovative pet product companies to take part in a new BBC series called ‘The Customer Is Always Right’.


The TV programme is an exciting new series that follows budding entrepreneurs from across the UK as they try to make a success of their inventions. They are making everything from pet accessories to health and beauty products, home and garden tools to children’s gadgets.


“This new series will celebrate small businesses, entrepreneurs, and people who are proud and passionate about their products,” said Sarah Brake, a researcher for Firecracker Films.


“From start-ups and prototypes, to products that are already on the market, we’re looking for entrepreneurs and product designers from all over the UK to showcase their work to a larger market and crucial customer testing.”


Each episode of The Customer Is Always Right will feature three entrepreneurs showing the blueprints and prototypes of their inventions. Audiences will hear about the inspiration behind their creation and the sacrifices they had to make in getting their dream item funded and brought to market.


“Crucially, their new products will be tested on the people who are most important – the customers,” added Sarah. “So often overlooked, they are the people who can make or break a business with constructive and critical feedback.


“There will be a cast of returning customers, all with different points of view, who are ready to road test the entrepreneur’s products and unleash their honest thoughts on everything from the design to the practical use to the selling price.


“They’ll unbox and deliver their honest and sometimes funny assessments before scoring each product. And because the customer is always right, they will pick the winner.”


If you are interested in taking part in the series contact the fiml  producers by emailing

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