In This Issue
UK pet company hits back at raw food claims
Big pet companies behind move to ban advert, claims Pooch & Mutt
Pet firm Lily's Kitchen reports year of strong growth
The Bramton Company becomes Hero Pet Brands
'Eco' cat litter for environmentally-conscious owners
PATS Sandown attracts growing number of new exhibitors
Summit aims to connect pet brands with investors
Major companies exhibiting at AQUA 2019
Time to Spring clean your pet, says Vince the Vet
Check out some great offers at PATS Sandown
Get your own copy of Pet Trade Xtra
Pet shop owner left heartbroken as stolen Landrover is written-off
Chuckit! unveils new Rugged Fetch Wheel toy for tougher play
EUKANUBA releases children’s book to celebrate canine companionship
Beaphar UK gets set for most exciting PATS Sandown to date
Scruffs to give away new bed in New Year promo
Introducing TICKLESS – the new generation ultrasonic flea and tick protection
Turn Back Thyme with CSJ
The best of the previous Pet Trade Xtra
Fears auctioned-off pet food could flood the market
Woman receives £2 refund from Poundland after finding mouse in pet food
Sustainable dog food set to revolutionise pet market
Put your best paw forward in 2019 with Different Dog
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Pet firm Lily's Kitchen reports year of strong growth


Lily’s Kitchen has had another strong year of growth fuelled by consumer demand for premium natural food for pets and a 25% increase in distribution points.


In the year to 31st March 2018, the innovative company, which reached its landmark 10th anniversary in 2018, saw sales grow by over 30% to become a £50 million retail brand.  


Planned investment in its people, systems and marketing, plus the success of unique new products including its Woofbrush dental chews, has seen Lily’s Kitchen reap the rewards, setting up the business for further success and putting it in a strong position for future growth.


Looking ahead to 2019, further expansion into international markets, including Europe, USA and Asia is planned, together with further product innovation.


David Milner, CEO, says: “Lily’s Kitchen is at a very exciting moment, pioneering natural pet food growth in the UK and abroad.


"The investment we have made to date will support the business at this inflection point and put it on a strong footing going forward.


"Consumers can see a difference when they switch their pets to our food and this recognition continues to bring new consumers into our brand.”

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