In This Issue
Delightful growth for cat food
Tetra unveils brand new unbreakable aquarium heater range
Pet shop licensing scheme given the go-ahead
Product innovation drives growth in pet accessory sales
Pets at Home on target to launch 20-25 stores during year
Award-winning PitPat on Channel 5's Gadget Show
Pet Advent calendars more popular than Nativity ones
Webbox launches #DogsDinner Christmas campaign
Wagg supports Yorkshire Post’s Christmas Appeal for Support Dogs
Nutriment shortlisted for three major awards
Cat gets empty can of Whiskas stuck on his head
Pet food company launches scratch-and-sniff book for dogs
Refresh your pet bedding selection with new Rosewood 40 Winks styles
Wellbeloved adds Senior Wet Pouches for dogs
Scottish Government launches consultation on electronic training collars
Night vision goggles used to catch dog owners who don't pick up after pets
Johnston & Jeff goes RolyPoly
Seasonal displays to drive wild bird care sales
PDSA saves dog's life after sausage binge
Fitzgeralds’ team effort gains silver in World Champs
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Seasonal displays to drive wild bird care sales
With temperatures starting to drop and weather forecasters predicting an ice cold winter, consumers are beginning to feed the wild birds visiting their gardens.  With this in mind, retailers should now be getting their wild bird care departments in tip top shape in order to maximise on this key sales period, making full use of the Gardman’s Wild Bird Care point of sale solutions to make these areas as impactful as possible.

Lolly Lee, Gardman’s Director of Business Development, commented: “Around 80% of all till purchases are impulse so, the importance of effective merchandising techniques cannot be emphasised enough.”

Oaktree Garden Centre & Nursery at Bracknell in Berkshire, is amongst many garden centres who have set up special displays to help drive wild bird care sales this autumn.  Working with Gardman’s marketing department, the centre gave their foyer a seasonal wild bird care makeover to wow customers as the entered the store.

“We wanted to create a compelling autumnal entrance display that would generate impulse sales and also entice customers to visit our wild bird care section instore,” said Phil Went, General Manager of Oaktree. “Gardman’s visual merchandising team managed the coordination of this fantastic theatre display and the results have been great, particularly bird tables, which have seen a definite uplift in sales.”

The company’s merchandising team has come up with five top tips for effective merchandising in your wild bird care department:

1.  Keep your wild bird care displays easy to shop by grouping product ranges together

2.  Draw customers in with an impactful display of bird tables and bird feeders

3.  Highlight seasonal lines with promotional POS to encourage increased basket spend

4.  Use free-standing display units (FSDU’s) to encourage sales of key and promotional lines; till point is a great place to catch customers so, try dual siting FSDUs here too!

5.  Gardman’s range of stands, plinths and gondola displays can easily add extra selling space to your wild bird care area, so be sure to discuss these merchandising solutions with your sales agent.

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