Innovation has always been at the heart of the Interpet brand. With over 60 years of specialist experience in aquatics, Interpet is today unveiling over 50 new products at AQUA – all in a new look consumer friendly packaging.

Clear and consistent pack layout communication makes it easier for retailers to quickly and efficiently identify the best products off the shelf to meet their customer needs. Aquarium keepers themselves can also be confident in selecting their own products, as well as associated items to complement their selected purchase, effectively driving profit for retailers.

Utilising its UK manufacturing as well as research and development facilities, Interpet is demonstrating why it is the market leading innovator in aquatics. Interpet’s new range of products meet the needs of both novice and hobbyist fishkeepers, from complete aquarium kits and high performance LED lighting through to innovative filter technology.

Highlights of the new packaging include:

• Simplified product classification and explanatory copy to help consumers understand what the product does
• Clear communication of product benefits to help customers understand how it makes fishkeeping easier and more rewarding
• Friendly and modern brand identity to ensure the entire range stands out on the shelf

Mark Dalton, Interpet Brand Manager, comments: “Our priority has always been on offering the novice as well as the hobbyist a way to enjoy successful fishkeeping. Clear, concise packaging makes it easy to select which product best suits the individual needs of a fishkeeper and their aquarium with absolute confidence. Our new range reflects our considerable knowledge of aquatics as well as our focus on making indoor fishkeeping something for everyone to enjoy as a long-term hobby, which is good news for consumers and retailers alike.” 

Interpet is exhibiting at AQUA 2013, Stand F51.