Mobility supplement hits a monthly million for Lintbells
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A natural health joint and mobility supplement launched only three years ago has got 2013 off to a great start for its manufacturer Lintbells, after sales soared to a million tablets a month, giving an annual retail value of £2.7million.
YUMOVE, which was originally developed for older dogs or those with mobility difficulties, has proven so popular that it now sells in specific formats for working dogs, those that are very active such as agility participants and a newly launched variety for cats. Lintbells has even developed a ‘human’ version of the product called iMove.
Co-founder and commercial director at Lintbells, John Davies, said: “We knew from the outset that as the first triple action product of its kind to address the needs of joint structure, mobility and comfort it would be one of the best on the market and we weren’t surprised at its early success. It’s seen 100% market growth year on year since the launch.
“We started getting great feedback from our customers who consistently rate it five out of five and found out that it was helping all sorts of dogs – not only the older and less mobile. Knowing more about the types of dog taking YUMOVE allowed us to create different variants to meet our customers’ needs.”
Lintbells source the highest quality natural ingredients to make YUMOVE using sustainably farmed New Zealand Green Lipped Mussels which, when cold pressed, give three times more active Omega 3. The other key ingredients are purest Glucosamine HCl, Chrondroitin and Hyaluronic acid.
The Working Dog variant has added Beta glucans to improve nutritional uptake, stamina and performance. YUMOVE Young & Active has added Manganese and Zinc, important for growth & repair.
Mr Davies added: “In the three years since launching, YUMOVE has helped older dogs gain a new lease of life and provided working dogs more comfort after a day in the field. We are extremely mindful of the need to give value for money and YUMOVE is competitively priced with the traditional pet shop products and significantly cheaper than veterinary supplements.”
The success of YUMOVE comes amid more celebrations for Lintbells, which at the end of 2012 was named Small Business of the Year at the prestigious Hertfordshire Business Awards.
For further information please visit www.lintbells.com
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