Wagg Foods Ltd has started a four-week national TV advertising campain for Harringtons as the brand continues its impressive sales growth.

Harringtons has grown exponentially since 2011 and, in the calendar year 2014, was up over 35%. This is the first time the brand has appeared in TV advertising since August 2011.

The campaign is running for four weeks on ITV1, ITV2 and ITVBe, and was we launched during a break in Coronation Street on Monday.

Sales and marketing director Tom Page said: "The animated advert 'Tell them…' is voiced by Liza Tarbuck as we felt she perfectly fitted the Harringtons consumer demographic, as well as being a well known pet lover.

"Because the range has grown, the new advert will feature rabbits and guinea pigs as well as dogs and cats, and will be supported extensively on social media and online at the same time.

"This is a really exciting time for Harringtons as we continue to grow the brand at pace. We have NPD landing in stores in January and throughout the Spring and our retail partners are being encouraged to gear up accordingly to meet demand."