New London-based firm Butch & Bess has announced that leading distributor KRUUSE UK has added its range of natural grooming into its pet consumer portfolio.

KRUUSE’s Pet Account Manager, Mark Derby, explains: “We’re very excited to have added Butch & Bess into our pet consumer product portfolio. On the very first occasion we saw the range, we could see the unique quality and market potential of this natural brand, matching our standards as a supplier of premium pet and veterinary products.”

The Butch & Bess brand is made entirely in the UK, and comes in six delightful signatory fragrances: Stinker Belle (which appeared on ITV This Morning during Crufts week), Bess Petite, Butch Leather, The Perfect Calm, Maybe Bebé and Bed of Roses.

Butch & Bess Co-Founder Jo Amit adds: “We’re thrilled that KRUUSE can see the quality in our aromatherapeutic essential oil blends, which combine natural ingredients including aloe juice, oatmeal extract, argan oil, and hydrolysed wheat protein. Despite the quality of our ingredients, we’ve not compromised on price. Our aim is that Butch & Bess be an affordable luxury for all pet owners”

Mark Hirschel, Co-Founder sums up: “We’re confident that KRUUSE will help push our consumer range to market and optimize the success we’ve received in a short time frame. The Butch & Bess team will continue to innovate and introduce new products to market, including our five-Litre 25:1 SuperGroomer™ Collection that will debut at PATS Sandown.”

Butch & Bess will be showcasing at PATS conditioning shampoos (suitable for both dogs and cats), daily grooming and detangling sprays, natural pet perfumes, and antibacterial pet bed & car deodorisers. All happening on Stand K2 in Surrey Hall.

The company has received some promising reviews including renowned groomer Louisa Tandy: “Just wanted to say how much I like these products. As a professional groomer, I am always looking for shampoos that don't just smell nice (which it really does) but actually prepare the coat correctly. The Long Coat shampoo conditions the coat just enough without weighing it down too much. The detangling spray really does help with those knots and I love the Santa Paws spray. The shampoo fragrance really complements the sprays and makes the salon smell like an aromatherapy shop. Highly recommended.”

Visit www.butchandbess.com for further information.