The winners of the PATS Sandown 2015 New Product Awards were chosen by a team of expert pet retail judges and announced by show organiser Gordon Thomas at lunchtime on Tuesday 17th March.
Their decisions, from more than 170 new products entered, took into account a number of guideline criteria such as product innovation, design, quality, packaging and value for money.
The judges agreed that the New Product Showcase had produced a high calibre of entries with a tremendous amount of innovation. They were pleased to see such a wide range of products, and felt the majority of items on display were reasonably priced in today’s challenging economic times.
Here is a full list of the winners together with the judges’ comments:
CAT PRODUCT
Winner
KONG Glide ’n Seek
Entered by: KONG
Judges’ comments: This toy is a really innovative product. Cat owners will love the fact that the toy is good quality, durable and long lasting. It will definitely keep a cat entertained for hours while its owner is out and about. It’s a fun toy that fulfils a cat’s natural hunting instincts.
Highly Commended
Beco Catnip Toys
Entered by: Beco Pets
DOG FOOD AND TREATS
Winner
Gelert Country Choice Dog Trays
Entered by: Cambrian Petfoods
Judges’ comments: This range of gently steamed dog food trays ticks all the boxes – it has good ingredients and comes in smart packaging. And retailers will love the fact that it is VAT free.
Highly Commended
Recovery Recipe
Entered by: Lily’s Kitchen
DOG ACCESSORY PRODUCT
Winner
Zogoflex Toppl
Entered by: Collarways
Judges’ comments: This treat dispensing toy is guaranteed to last – in fact it will be replaced if a dog destroys it. As well as having great brand identity, the toy is colourful, making it stand out in store. It is also very well priced.
Highly commended
Buster Activity Mat
Entered by: Kruuse UK
BIRD PRODUCT
Winner
‘Carry Home’ Poultry Range
Entered by: Marriages Specialist Foods
Judges’ comments: This is a high quality poultry feed and is extremely good value for money. The packaging is striking, and consumers will love the fact that it can be easily carried around. It’s an excellent British product.
Highly Commended
Extra Value Suet Punnets
Entered by: Bamfords Top Flight
SMALL ANIMAL PRODUCT
Winner
Niblets range
Entered by: Mr Johnson’s
Judges’ comments: Everything is right about this product, from the great packaging to the excellent ingredients. Customers can see what they’re buying – there is no rubbish, dust or mess. This was an outstanding winner.
Highly Commended
Pet Shacks Treasure Island
Entered by: Envirosmart Products
PET CARE PRODUCT
Winner
Spray on Plaster
Entered by: Aqueos Care
Judges’ comments: This is a unique product. It does what it says on the packaging. It is also well priced. This product is so good we’re going to buy some for our shops when we leave here.
Highly Commended
Veloxa De-Wormer for Dogs
Entered by: Merial Animal Health
GROOMING PRODUCT
Winner
Animology Mane Tamed
Entered by: Group55
Judges’ comments: This product looks smart, has a fun name and is amazingly priced. It is packed with vitamins and proteins and fills a big gap in the market.
Highly Commended
Oatmeal Advance Shampoo
Entered by: Dorwest Herbs
