New-look Feline Care Nutrition dry packs from Royal Canin
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Royal Canin's Feline Care Nutrition dry range will have a new look instore from late April, bringing the six Feline Care dry products in line with the design of the new packs in the Feline Health Nutrition dry range which rolled out last year, and the more recent Feline Health Nutrition and Feline Care Nutrition wet packs.
Gemma Duffield, Royal Canin retail marketing manager, says: “How the packs look, and their identity within the range, are so important.
"Having uniformity of design across the range increases brand recognition in store, creating a strong and eyecatching Royal Canin zone, but we’ve also worked very hard on ensuring that differentiation between products is clear so that customers can find what they want easily. Of course this is also a benefit for specialist pet shop staff too.”
Owners clearly see a need for specialist diets for their cats – 58% of cats are estimated to be overweight*, and a cat will spontaneously ingest two thirds of the hair it has shed**.
The Feline Care Nutrition dry range comprises six products: Light Weight Care, Hairball Care, Urinary Care, Hair & Skin Care, Oral Care and Digestive Care.
The Royal Canin Feline Care Nutrition range is a major opportunity for the specialist pet trade to demonstrate their knowledge and expertise to help direct owners to the right food for their cat.
For more information about the Royal Canin Feline Care Nutrition range, contact your Royal Canin business manager, call 0845 606 9980 or visit www.royalcanin.com.
*Association of Pet Obesity Prevention 2016
** Hendricks et al. Seasonal hair loss in adult domestic cats. J. Anim. Physiol; a.Anim; Nutr; 79, 92 -101
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