A Gloucestershire family business is seeking £150,000 of crowdfunding to accelerate growth and increase its share of potential customers in the UK.

Griffiths Marketing and Logistics (GML) has an exclusive contract to distribute pet food brands Happy Dog and Happy Cat in the UK and Ireland.

The Cirencester business already has 4,500 active customers and a monthly turnover of £60,000, with plans in place to grow market share, sales and profitability.

It is owned and run by chief executive Mark Griffiths, his brother Andy as head of marketing and strategy and his son Hugo in the role of operations director.

GML is seeking £150,000 on the CrowdCube platform for a 10%stake to accelerate growth and expand the product range currently offered.

The marketing and logistics company has an exclusive initial contract to sell the German-manufactured brands Happy Dog and Happy Cat. It trades via e-commerce platforms happydoguk.com and happycatuk.com.

Mark Griffiths said in the CrowdCube pitch that GML was looking to speed up the growth process by investing into marketing and further development of the online businesses.

The money raised will be used to recruit more specialised sales people, invest in the website and ecommerce platform, and to invest in online and offline marketing.

Operations director Hugo Griffiths added in the pitch: "We have built an effective, efficient business model which can easily be scaled up at low cost increasing profitability.

"Happy Dog and Happy Cat has shown good month-on-month growth to date and with such a successful track record we are looking to widen our offering to logistics solutions for other products. This approach, coupled with the addition of other product lines, should treble the company's profit within three years."

GML forecasts that it will generate sales of more than £5m by 2017 with profits of £1.2m.