Lily’s Kitchen has extended the natural pet food market with the launch of its new range for puppies and cats.
The new products are Perfectly Puppy Tasty Chicken with Salmon, Chicken Dinner for Puppies and two varieties of Crunchy Nibbles for Cats.
Each dish has been specially created to ensure it contains only the freshest ingredients, the best quality meat and fish, and as with all Lily’s Kitchen meals each one is a super healthy source of vitamins and minerals.
Henrietta Morrison, the founder of Lily’s Kitchen, is continually thinking of new and innovative products for both cats and dogs that ensure they receive the optimum amount of vitamins and minerals that are required to lead a healthy and balanced diet.
“We have been working on these new recipes for over two years. And although we use the widest range of wholesome, natural ingredients, the way we make our food is very gentle yet highly technical.
"No other pet food company in the world has made dry recipes with such a high content of fresh meat and fish, for example.
"Innovation is something that is at the very heart of what we do – we always want to be at the forefront of nutrition to ensure our pets get the best possible diet available.”
A total of 400 cat owners trialled the Crunchy Nibbles for cats with 94% of owners reporting that they liked or loved the new food and that their cat’s fur was noticeably shinier with many also stating their cat had a nicer temperament.