In This Issue
Pet retailers react to Crown's distribution move
RRPs should be protected, says pet shop
Divided opinion among some retailers
Pets at Home buys Vets4Pets in multi-million pound deal
How to build your business
Feeding muesli-style foods can harm rabbits, claims new report
Record number of exhibitors in British pavilion at Zoomark
OATA non-members urged to have their say
Verm-X boss stars on BBC Gulf News
It's only April yet Gardman pet care is planning for Christmas
Grimsby pet shop owner seeks entrepreneur award
Albion Meat Products re-brand BARF range of products
Dangerous dogs laws must focus on prevention, say vets
Lily's Kitchen extends product range
Lizard stolen in Liverpool pet shop burglary
Empty Comet shop could turn into Pets at Home outlet
All change for Johnson's in the Midlands
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Lily's Kitchen extends product range



Lily’s Kitchen has extended the natural pet food market with the launch of its new range for puppies and cats.

The new products are Perfectly Puppy Tasty Chicken with Salmon, Chicken Dinner for Puppies and two varieties of Crunchy Nibbles for Cats.

Each dish has been specially created to ensure it contains only the freshest ingredients, the best quality meat and fish, and as with all Lily’s Kitchen meals each one is a super healthy source of vitamins and minerals.

Henrietta Morrison, the founder of Lily’s Kitchen, is continually thinking of new and innovative products for both cats and dogs that ensure they receive the optimum amount of vitamins and minerals that are required to lead a healthy and balanced diet.

“We have been working on these new recipes for over two years. And although we use the widest range of wholesome, natural ingredients, the way we make our food is very gentle yet highly technical.

"No other pet food company in the world has made dry recipes with such a high content of fresh meat and fish, for example.

"Innovation is something that is at the very heart of what we do – we always want to be at the forefront of nutrition to ensure our pets get the best possible diet available.”

A total of 400 cat owners trialled the Crunchy Nibbles for cats with 94% of owners reporting that they liked or loved the new food and that their cat’s fur was noticeably shinier with many also stating their cat had a nicer temperament.

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