Natural pet grooming company Butch & Bess has been nominated for a prestigious pet industry award, with the winner set to be announced at PATS Harrogate on Sunday September 14.
Butch & Bess - which manufactures conditioning shampoos, daily coat sprays, pet perfumes, coat detanglers, along with pet bed and car deodorisers - has had a selection of its products shortlisted for the ‘PetQuip Pet Product Innovation of the Year’ accolade.
Two of its ready-to-use conditioning shampoos, Stinker Belle and The Perfect Calm, as well as its Butch Leather coat spray have been selected for consideration.
“All of our conditioning shampoos are alcohol-free and have easy-rinse formulas. Using natural ingredients - such as hydrolysed wheat protein, oat kernel extract, argan oil, and aloe vera - they condition and hydrate the coat, leaving a wonderful glossy sheen,” explains Jo Amit, co-founder of Butch & Bess.
“Our range of shampoos, which are safe to use on cats too, consists of five scents created by using a unique blend of essential oils. The scents include: The Perfect Calm, Stinker Belle, Sun Shiny Hair Day and Maybe Bebé Puppy Conditioning Shampoo.”
Butch Leather is the company’s top selling grooming product and is targeted towards owners of male dogs. Its fragrance has been likened to a man’s cologne by both consumers and grooming professionals. It contains deodorising eucalyptus and antibacterial cedarwood, which helps naturally repel fleas.
“We’ve always had very positive feedback about Butch Leather from our customers, so it’s fantastic to have our coat spray nominated for this award. Fingers crossed we can go on and win it,” adds Jo Amit.
Butch & Bess will also be launching a new point of sale display for retailers, groomers and vet surgeries at PATS Harrogate.
Containing a range of 33 products, the starter pack, worth £318 at retail value, will be available to pet businesses for just £80, offering trade professionals a significant 70% gross margin.
“Artfully designed, our new and refillable display consists of 12 500ml conditioning shampoos, nine 50ml pet perfumes, six 250ml daily coat sprays, three 250ml detanglers sprays, and three 250ml pet bed and car deodorisers,” explains Mark Hirschel, co-founder of Butch & Bess.
“At normal trade prices these products cost £168, therefore retailers save more than 50%. Anyone interested in purchasing a POS display can order directly from Butch & Bess at Stand D21 in PATS Hall B.”
Visit www.butchandbess.com for further information about Butch & Bess products. Alternatively, call 020 3004 5255.
