Peanut butter for birds is a totally new concept for the UK bird care market. Exclusively designed and produced in the UK by CJ Wildlife, this blend of peanut butter is especially formulated for garden birds to give them a high-energy boost throughout the year.

Peanut butter for birds can be fed directly from the jar, spooned out onto a bird table or placed into a special holder designed to securely fit the jars.

CJs wildlife advisor Martin George said: ”Peanut butter is a fantastic source of energy for garden birds, especially during the cold winter months.

"But please note, peanut butter intended for human consumption is not suitable for feeding to garden birds due to the high additional salt content.

"Both flavours of our peanut butter are specially formulated with no salt added and are safe use in the garden.”

Each recyclable glass jar contains 330g of CJ Wildlife's peanut butter blend and is available in two flavours – original and with mealworms (SRP £2.99).

Peanut butter original provides a highly calorific boost to garden birds during the winter months (665 calories/100g).

Peanut butter with added mealworms is perfect for breeding season – protein rich mealworms are vital for young broods (660 calories/100g).

Also available from January 2013 is a promotional starter pack of wooden holder and jar of peanut butter with mealworms (SRP £6.95)

POS material is available to help highlight and explain the concept in-store

For more information visit www.cjwildlifetrade.com