A pet company called Anythingdogz Ltd has found a niche in the market for dog socks.

The firm has recently secured the sole distribution rights for Power Paws non-slip socks for dogs in the UK and Europe.

"This means that in addition to selling directly to the public I am now able to offer the socks to the trade too," said Lisa Evans of Anythingdogz.

Power Paws non-slip socks for dogs can instantly improve dogs’ mobility and comfort. Unlike other socks for dogs, they are specially designed to improve mobility and have many different uses. They  appeal to customers with older or infirm dogs.

Power Paws also improve traction, prevent dogs slipping and protect sensitive/injured paws.

They are available in eight sizes and three colours, plus a special design for greyhounds. Sold as a pack of four socks, RRP £16.99. Trade price is £9.95 per pack (plus delivery), with a minimum order of 10 packs.

For more information call 01707 690 395, email enquiries@anythingdogz.co.uk or visit www.anythingdogz.co.uk