In a move to further strengthen its digital marketing, Radio Systems Corporation, owner of the PetSafe and SportDOG brands, has made a high profile appointment and brought Kristin Hodgkinson on-board as International Digital Marketing Manager.

In her new role Kristin will be responsible for the International PetSafe and SportDOG websites. She'll focus on developing and implementing a digital strategy to maximise the customer experience.

A highly experienced digital strategist, Kristin has excellent experience in SEO, PPC, Email, Social and Display. She has previously managed a digital team of specialists and focused on both B2B eCommerce and lead generation.

Kristin said: “Radio Systems Corporation is a dynamic and ambitious organisation which also places great emphasis on valuing each and every employee and that has a high appeal to me.

"This is a new, exciting role within the company and I'm looking forward to working closely with the teams in the US, Europe, Canada, China, Japan and Australia.”

Commenting on the appointment Radio Systems Corporation Vice President - International, Brad van der Veen, said: “Kristin is a huge asset to the digital team and her extensive experience in SEO, digital marketing and strategic development will help us drive our digital offering to the next level.”

Radio Systems Corporation re-located its European headquarters, including its multilingual customer services centre, to Dundalk in 2012. There are currently 27 people based at the European operation in Dundalk, which trades as Radio Systems PetSafe Europe Limited.