Mars Petcare has boosted its super premium portfolio with the launch of the new Sheba Finesse Paté.

The new 85g servings are available in three delicious flavours including chicken, turkey and salmon, adding even more variety to the bestselling Sheba range.

Sheba is adistinguished brand for those who have a strong connection with their cat.

Sheba understands how passionate owners are about providing their cats with the super premium products they deserve. A new texture for the brand, paté is a popular choice with cat owners and is continuing to diversify and premiumise the category.

Steve Ingmire, Senior Brand Manager of Sheba UK, commented: “Our goal is to create food that will satisfy cats desire for variety. The latest innovation of Sheba® Finesse Paté provides the perfect opportunity for owners to treat their cats to that extra bit of luxury."

Paté is a growing texture within the category. This latest NPD by Sheba aims to provide consumers with more variety from the brand they love and trust. The Sheba brand continues to innovate with premium products in the cat food category, variety being a key area that consumers look for when shopping for their cat.

Sheba Finesse Pate will be available at an RRP of 57p.