In This Issue
Give independent pet stores a chance by providing realistic business rates, urges award-winning store
OASE expands with purchase of biOrb
Devotion award for Springer Spaniel from Durham
Exhibitor stands at PATS Sandown ‘sold out’
Think chips for your New Year’s Resolution, urge vets
Lily's Kitchen launches 'M'Hearties' Cod Treats
Pet Love expand on successful Mighty Mutts range
Get your own copy of Pet Trade Xtra
Burglars steal thousands of pounds worth of items from pet shop
New Year honour for Pets at Home founder
BVA President congratulates UK’s Chief Veterinary Officer on CBE
Tragic French Police Dog Diesel to receive supreme honour for gallantry
Star Wars inspired pet range launched
Pet shop staff thanked for helping homeless couple
No Ake! tincture…hits pain where it hurts
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Lily's Kitchen launches 'M'Hearties' Cod Treats

Lily’s Kitchen has introduced M’Hearties - heart-shaped, premium treats made from 100% Icelandic pressed cod fillets.

They come in a keepsake tin, providing new treating and gifting opportunities for your dog owning customers for Valentine’s Day and beyond.
Super-practical with a flip lid for easy access as well as stylish with its nautical design, the reusable tin is the perfect size to fit in the palm of the hand or pocket making M’Hearties an essential part of the discerning owner’s canine kit for everyday walking, training or fuelling doggy adventures.  Just the thing for the Captain’s best mate…
Offering a good source of natural protein and Omega 3, these low fat, complementary heart-shaped treats contain no grain, sugar, carbohydrate, colours, flavour enhancers or preservatives and can help to maintain a shiny coat and strong bones. They are perfect for dogs with food allergies and can also be added on top of meals to entice fussy eaters.
Provenance and sustainability are fast becoming top factors in purchase decisions across the pet food market. The Icelandic water where the wild cod is sourced is amongst the purest in the world. The catch consistently meets top standards for purity and its reputation for being the best, is known worldwide.
The tins are also ‘counter ready’ and come in eye-catching display boxes designed to look good merchandised at till points and to provide impulse purchase opportunity.
The RRP is £5.95. For more information visit
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