In This Issue
Canidae wows retailers with range of grain-free pet food
Safety warning over car harnesses for dogs
Pets at Homes shares hit as investor sells half its stake in the business
World's most poisonous garden for cats and dogs opens to raise awareness of danger to pets
Pet Munchies launches premium natural cat treats
Tremendous response to the PetQuip Awards 2015
Millions of owners set to be prosecuted unless they microchip their dogs
All for Paws Cooling Mat set to be a hot seller this summer
Huge fire at pet food and garden store
Purina launches website for new puppy owners
Popular pet shop closes after 25 years
Dog walkers who don't carry a bag for their pets' mess may be fined
Dog poo fines fall by a fifth
Grove Pet Foods shows its 'green' credentials
Pooch & Mutt sponsors the exciting sport of CaniX
Girl picks dog that bit her from pooch identity parade
Nerf Dog will be at DogFest event in Cheshire
Find out how Pet Trade Xtra can help to promote your business and products.

Contact for all editorial matters

Or to discuss advertising and sponsorship opportunities.
Purina launches website for new puppy owners

Pet food brand Purina has launched a website called ‘Puppyhood’ geared towards first-time puppy owners who are looking for a resource to help them take care of their new pet.

The company bills the site as a comprehensive platform instead of simply a campaign, providing people with updated online content about their dogs that goes beyond nutrition.

Features on the site include content about exercise, grooming, health, nutrition and training as well as tools for people thinking about getting a new puppy, such as a breed selector, name generator, and new puppy checklist.

The site also provides a personalized experience for those who register that includes a milestone tracker for their dog, a geo-locator to find resources in their area, and Purina Puppy Chow coupons.

Marcus Fong, brand manager-digital communications at Purina, said: “We wanted to be able to be more than just a product to puppy owners – we wanted to be a trusted resource. We are very lucky to have an army of some of the top scientists and experts around pet care working with us and we wanted to be able to pass that knowledge around proper puppy raising to puppy owners everywhere.”

Fong said that the company has been very happy with the interaction the site has seen so far.

“We are still very new but already the attention, visitation, and reception to the site has gone beyond our positive expectations,” he said.

He added that he hopes users will feel comfortable giving Purina constructive feedback and presenting ideas on how to improve the digital experience.

‘Puppyhood’ was created in partnership with the Night Agency.

To view the website click here

Facebook Twitter LinkedIn
Email Newsletter Software by Newsweaver