Canidae wows retailers with range of grain-free pet food
American company Canidae started out 18 year ago with one goal in mind...to make the best pet food possible. Now, through an exclusive partnership with Pedigree Wholesale, dog and cat owners are able to buy the grain-free products in UK pet stores. Pet Trade Xtra caught up with co-founder Scott Whipple to find out what makes Canidae food so special...
Co-founders of Canidae Natural Pet Food Company – John Gordon (left) and Scott Whipple – at the Pedigree Wholesale trade show.
American company Canidae started out 18 year ago with one goal in mind...to make the best pet food possible. Now, through an exclusive partnership with Pedigree Wholesale, dog and cat owners are able to buy the grain-free products in UK pet stores. Pet Trade Xtra caught up with co-founder Scott Whipple to find out what makes Canidae food so special.
Scott (above right) and fellow director John Gordon (above left) flew over from their California base to meet UK retailers at the Pedigree Wholesale trade show in Peterborough last week.
"Our partnership with Pedigree Wholesale is very important to us," said Scott. "And it's a real pleasure to meet so many independent retailers and explain how Canidae can help them to grow their businesses."
So how did you and John meet?
John Gordon was 19-years-old when he bought a bankrupt feed store in California, and I ended up working for him at the age of 16. We both worked from the ground level up. We swept the floors and stocked the shelves.
Why did you launch Canidae?
Eighteen years ago the pet food industry was controlled by big corporations. But we saw the need for a better natural pet food, and decided to do it ourselves. We knew what customers wanted because we sold a lot of products. What the current manufacturers were offering wasn't exactly what the consumer was looking for. Pets were becoming part of the family, they weren't just an animal anymore. So we felt the need to create a better product that was natural, holistic and offered better nurtition. Thus began our journey to create Canidae Natural Pet Food Company. We came out with just one product - All Life Stage Formula. It was unique, it had four different meats in one product, it had whole grains and digestive enzymes. It was very unique to animal feed at the time. We supported independent pet retailers only – we didn't sell to grocery or mass outlets.
Was it hard to break into the market?
Our product was a better, higher end food which took a specialist approach from retail. The retailers had to be educated about the products to be able to talk to consumers, who wanted to know what the difference was between these foods and the rest, and why they should feed one brand over the other. We built it from there and started adding different products as we built our distribution throughout the United States.
How did you break into the UK market?
We're exporting our products to about 40 different countries, and Frank Horn, our vicepPresident of global sales, has been traveling to the UK for a couple of years looking for the right partner. It's important for us to have good partners, and Frank decided to go with Pedigree Wholesale because it had the same core values as our company - family-owned, providing better products and better service. We are very excited about the UK market because it's just starting to build. We've only been here for about six months and the market has been very receptive of our products.
What sets you apart from the rest?
Our philosophy has always been that we don't compete or compare against other brands. We don't need to because we are a specialised brand. We care about the people, the pets, the ingredients of the food, and that sets us apart.
Tell us a bit about your products.
The products we have here are grain-free pure products, they contain fresh meat first and they're made from very simple recipes containing seven to 10 ingredients and they're made from whole foods. Most pet foods are made from fractions or fillers or cheap ingredients that are leftovers from other types of food processes. We buy the whole ingredient and that's what we use in our pet food.
How big can the grain-free category become in the UK?
The grain-free market in the UK hasn't really taken off yet like it has in the States but we feel it will be a very big category soon. These are exciting times because the UK market is where the US was several years ago. This is the beginning of a grain-free market. Grain-free in the States is all that's recommended now so if you walk into a retail store, the retailer is only going to recommend a grain-free product. Here it's still a very small category but we see it becoming huge.
What challenges do you face in the UK?
Our biggest challenge is getting products here. There's a lot of regulations and paperwork - all our ingredients are EU approved. Everyone has to work a little harder and be a little better at forecasting and trying to project what the sales are going to be so that we don't run out of products. That's the biggest challenge.
How many products are you bringing to the UK?
There are five different dog formulas and two cat formulas, all of which are grain-free. This is only a portion of the products we make but we felt we would introduce the best, highest moving, highest quality products first and then we'll build on that.
Visit www.canidae.com for more information on the company behind these grain-free products.
Safety warning over car harnesses for dogs
Pet retailers and dog owners are being told to beware of claims by some suppliers of car harnesses that they have been ‘crash tested’, making them safer to use. The warning comes from Alex Wilson (pictured), sales and marketing director of AmPet Products, who argues: “It’s one thing to claim a car harness has been crash tested, but it’s another to say it has passed the test.”
Pet retailers and dog owners are being told to beware of claims by some suppliers of car harnesses that they have been ‘crash tested’, making them safer to use.
The warning comes from Alex Wilson (pictured), sales and marketing director of AmPet Products, who argues: “It’s one thing to claim a car harness has been crash tested, but it’s another to say it has passed the test.”
AmPet distributes the Canine Friendly Car Harness from Canadian company RC Pet Products to UK pet stores.
The Canine Friendly Safety Harness has been independently crash tested by the MGA Research Corporation, an industry-leading auto testing facility in Detroit, and it exceeded the minimum safety standards.
At MGA each size of harness was dynamically sled tested using custom designed weighted dog mannequins. The testing process uses a traditional bench seat, which is mounted onto a sled that propels forward at 30mph and then suddenly stops, mimicking an auto accident.
“The testing by MGA is very stringent so retailers and owners can be certain that the Canine Friendly Car Harness is produced to the highest standards,” says Alex. “Unfortunately, there are some harnesses on the market, which claim to be crash tested yet they haven’t met the required standards.”
The Canine Friendly Safety Harness (pictured left) is designed to distribute pulling pressure broadly across the chest and to prevent a dog from being launched from its seat in the event of an impact.
The Safety Harness, which created huge interest on the AmPet stand at PATS Sandown earlier this year, is also easy to use. A vehicle seat belt threads through the reinforced webbing loop on the back of the harness. It leverages the braking power of a vehicle’s seat belt that is designed to activate when there is a change in pulling pressure as low as one G-force.
Alex says that stricter controls on securing dogs in travelling vehicles, including the crash testing of car harnesses, are needed in the UK.
He believes that incidents of serious injury or even death to pets involved in traffic accidents could become more common if animals aren't better restrained inside cars.
"Many of us have to travel great distances with our dogs, and yet so many of them are not restrained in cars. Or if they are, the equipment used is neither safe, nor tested to be suitable for the vehicle.
"The highway code states that a dog must not be a distraction...yet it does not state or offer any guidelines as to what equipment should be used.
"Even RoSPA in their information about travelling dogs in cars only talks about using a car harness but offers no guidelines on what is a suitable car harness for a dog.
"Here in the UK we have no legislation as to what is deemed a suitable safe car harness or crate.
"Most UK retailed car harnesses have had no crash testing and would fail crash testing if they were tested.”
Alex adds: “Safety for dogs in a car is not just about the dog, but the driver and passengers too. If there should be an accident and the dog is either unrestrained or in a harness that blows apart, then that dog will become a projectile and could injure or kill anyone in the car. The safest place for a dog in an accident is to end up in the footwell."
For information about the Canine Friendly Car Harness visit www.ampetproducts.com or email email@example.com
Shares in animal care firm Pets at Home fell by 3% on Tuesday after its biggest shareholder sold almost half of its stake for £288 million.
US buyout firm Kohlberg Kravis Roberts sold 108 million shares, or 21.6% of the business, at 267p a share leaving it with a 24.6% holding.
Following the sale shares in Pets at Home, which runs 400 pets stores and 338 vets' practices, slipped 3%.
The Cheshire-based company has ridden the rising wave of pet pampering across the UK, and earlier this week said it would roll out a new chain of high-street dog spas called Barkers.
KKR bought Pets at Home from private equity rival Bridgepoint in 2010 for £995m. The pet care and products retailer floated on the London market in March last year at 245p a share, valuing it at £1.2bn.
In a regulatory announcement on Tuesday, KKR said it was placing 108m shares at 267p each, leaving it with a 25.2 per cent stake. It previously held 46.8 per cent of Pets at Home.
Reports have emerged that KKR may have another retailer in its sites. Supermarket chain Tesco has invited at least six firms, including KKR, to bid for its South Korean unit Homeplus, valued at about $6bn (£3.9bn).
A toxic garden has been created for MORE TH>N’s new campaign to raise awareness of the dangers of pets being poisoned by common household plants and flowers.
According to the insurance company one in three pet owners (31%) admits they have no idea if the plants and flowers in their gardens are toxic to pets.
- MORE TH>N is calling on plant producers and manufacturers of garden products to provide clearer labelling on the toxicity of plants for cats and dogs.
The garden is open to visitors at the Horniman Museum & Gardens in South East London until Sunday. Strictly no cats, dogs or pets of any kind allowed in.
The garden is part of the insurer’s new campaign to raise awareness of the issue of cats and dogs being poisoned by common household plants and flowers – particularly timely given that pets are likely to spend more time outdoors over the next few months due to improving weather.
According to research by MORE TH>N with 2,000 cat and dog owners 8% of canines and felines in Britain have ingested poisonous plants or flowers. Of those, 43% subsequently needed urgent veterinary care, while 15% sadly passed away.
The MORE TH>N Poisonous Pawtanical Garden is based at London’s Horniman Museum & Gardens as part of this year’s Chelsea Fringe garden festival. It houses over 30 varieties of plants and flowers that may look beautiful, but if ingested by cats and dogs are at best likely to result in an upset tummy and at worst lead to death.
Far from being rare and exotic botanical specimens, all of the plants and flowers in the garden can be found in any home garden, public park or horticultural centre in Britain. A few of the plants on show include: Begonia, Buxus, Chrysanthemum, Clematis, Cordyline, Daisy, Dahlia, Elderberry, Digitalis Foxglove, Grape plant, Hydrangea, Hedera Ivy, Lillies (variety), Prunus Rotundifolia Laurel, Marigold, Nerium Oleander, Paeonia mix, Papaver Poppy, Tomato plant and Wisteria.
In addition to raising general awareness of this issue, MORE TH>N is directly campaigning for plant producers, manufacturers of garden products and retailers to provide clearer labelling signalling if their items are safe or harmful to cats and dogs – something that 86% of cat and dog owners would like to see.
Phil Wilson-Brown, Managing Director of MORE TH>N Insurance, commented: “The MORE TH>N Poisonous Pawtanical Garden allows us to raise awareness of the dangers of plants that are poisonous to cats and dogs in an imaginative and memorable way.
"However, our new campaign is also about taking direct and immediate action - by both urging suppliers and retailers of garden plants and flowers to provide clear ‘pet safe’ labelling, while also better educating pet owners on the issue.
"Through this campaign we’ll be arming pet owners with the practical advice and information they need to identify safe and dangerous plants, to recognise the symptoms of poisoning – and what to do in that eventuality – and above all to reduce the likelihood of their beloved pets becoming ill in the first place.”
Despite the clear and present dangers, there is a widespread ignorance of the perils gardens pose to animals, with one in every three pet owners (31%) polled by MORE TH>N admitting they have no idea if the plants and flowers in their gardens are toxic. The same number were unaware that plants could be poisonous to pets, while 71% of all pet owners cannot identify any of the symptoms of poisoning in their cat or dog.
Perhaps even more concerning is the finding that nearly half (44%) of pet owners are not only aware that their garden houses poisonous plants, but are prepared to risk their cat or dog won’t eat them so they can have a pretty garden.
The MORE TH>N Poisonous Pawtanical Garden has been designed in collaboration with the insurer, veterinarian Robert White-Adams and 2015 RHS Chelsea gold medal-winning garden designer Ian Drummond, of Indoor Garden Design.
The campaign's ambassador is TV gardener and dog fan Charlie Dimmock.
She commented: “The MORE TH>N Poisonous Pawtanical Garden isn’t about telling pet owners to go around uprooting their flower beds - it’s a way to help them make more informed choices when they design their gardens or buy new plants for their home as well as being more aware of the garden plants they already have.
“There are many plants and flowers that aren’t toxic to pets and we’ll be offering visitors to the garden information and advice on safe plants for pets. With this advice we can hopefully reduce the number of pets that are accidently poisoned while keeping Britain’s gardens colourful and interesting.”
The MORE TH>N Poisonous Pawtanical Garden is open to the public from 10:00am – 5:00pm every day from 5 June – 14 June at Horniman Museum & Gardens, South East London. Entry is free. Perhaps unsurprisingly, though, only humans are allowed in the garden, with a boundary fence and security preventing any curious canines, wandering felines or pets of any other kind from entering. Pet owners wishing to visit the garden can leave their pets outside the garden in the care of the garden staff.
Pet Munchies has launched its new premium range of 100% natural, freeze dried cat treats, available in three varieties – Gourmet Fish Fillet, Gourmet Chicken Liver and Gourmet Beef Liver.
These super healthy premium gourmet tasty bites are a rich source of vitamins and minerals, including Omega 3 and antioxidants, which help maintain a healthy a heart and promote healthy skin and coat.
The high levels of calcium and selenium found in these treats is great for teeth and support joint mobility.
They aturally hypoallergenic, easily digestible, and free of wheat, gluten, and cereal.
RRP £1.39 and now available at all good wholesalers.
For more information visit www.pet-munchies.com.
Pet Munchies exhibited the new natural cat treats at the Pedigree Wholesale trade show in Peterborough last week.
The PetQuip Awards 2015 are off to a great start with entries already flooding in but there is still time to enter if you haven’t yet sent off your registration form.
"Quite a lot of companies, both retailers and manufacturers, have said they wish to enter but I need to receive their forms by June 30," said Trade Association Manager, Pat Flynn.
"The detail of their entry doesn’t need to be with me until mid July so they have plenty of time to pull their information together."
If you have already sent in a registration form but haven’t heard from the PetQuip team yet, don’t worry.
"We are still wading through the registration forms and advising entrants but everyone will be contacted within the next three weeks. It’s very exciting to receive so many diverse applications this year," said Pat.
There is also a new Marketing category for 2015 inspired and backed by marketing guru Maryanne Stokes. It is open to both retailers and suppliers and presents a great opportunity for the industry to shout about their re-branding, new packing, POS, advertising or even events.
The judging will take place in August and the winners will be announced on September 27 at a gala dinner taking place on the first night of PATS Telford.
"The dinner will be a celebratory night for the awards winners but also a celebration of the new PATS venue," said PATS Telford organiser Gordon Thomas.
"We will be inviting major international retailers and many of our UK retail visitors to the dinner, following on from our free drinks reception, to continue the networking experienced during the first day of PATS. It will be a fun night to look forward to."
Awards Registration and Gala Awards Dinner Ticket Booking forms are available to download at http://www.petquip.com/uk/awards.htm or call Pat at PetQuip on 07778 313623.
Millions of owners set to be prosecuted unless they microchip their dogs
Most dog owners are unprepared for new legislation which makes it compulsory to microchip their pets from April 2016. Online retailer MedicAnimal has taken a straw poll of animal rescues and believes that over 3.5 million dogs still have to be microchipped before the deadline – or around 360,000 each month...
Most dog owners are unprepared for new legislation which makes it compulsory to microchip their pets from April 2016.
Online retailer MedicAnimal has taken a straw poll of animal rescues and believes that over 3.5 million dogs still have to be microchipped before the deadline – or around 360,000 each month.
A further 2.7 million dog owners could be prosecuted for failing to keep their contact details up to date.
The new law comes into place from 6th April 2016 in England and spring 2016 in Scotland and Wales, requiring that dogs are chipped and owners keep their contact details up to date.
The animal shelters and rescues that MedicAnimal spoke to claimed that about half of the animals that could be identified by their chip could not be quickly reunited with their owners as so many had not taken this simple step to ensure they could be contacted.
MedicAnimal founder and vet, Andrew Bucher says that caring pet owners could significantly reduce the burden on animal charities by having their pet microchipped.
“Chipped pets can quickly be reunited with their owners as long as the contact details are correct but those that are not are rarely reunited and in fact place a tremendous strain on the resources of animal charities.”
While the law does not currently require cats to be microchipped, it is estimated that over 5 million cats remain unchipped.
“Shelters told us that it was quite common for people to present cats at shelters as ‘stray’ when in fact they are not. We heard of one case where a chance in a million visual identification of a cat on a charity website resulted in him being reunited with his owners 8 years after going missing – at 11 years old he had lived more years away from his owners than with them. While it’s great that he was returned home, he required extensive treatment for a sore mouth and had clearly suffered.”
He continued: “Not knowing what has happened to your missing pet is a dreadful situation for any pet owner and we are reminding everyone to not just chip their pets but to keep their contact details up to date too. There are clearly millions of people set to break the law by spring next year and our plea to them is to please think about acting now to give vets and implanters time to chip and register their pets.”
Pet retailers are being urged to stock up with the All for Paws Cooling Mat in anticipation of much warmer weather this summer.
The Cooling Mat features a special cooling gel inner lining which ensures the surface is always cold. It helps regulate the dog’s core body temperature, reducing the risk of overheating.
Ideal for use in crates and kennels as well as on the floor, the Cooling Mat folds up easily, making it easy to carry when travelling with a pet. It is also easy to wipe clean.
Featuring an attractive design the All for Paws Cooling Mat is available in two sizes – Medium (50x40cm) and Large (90x60cm).
If you would like more information about the All for Paws Cooling Mats range call 0115 982 3900 or email firstname.lastname@example.org
A major fire at a pet store in Beccles last night (Wednesday) is set to be investigated by firefighters this morning.
Firefighters from Norfolk and Suffolk spent just over three hours battling the flames at Bartram’s pet food and garden store in New Market.
The fire was reported shortly after 10pm and a total of 10 fire engines were called to the scene.
The blaze had been put out and brought under control by 1.20am today (Thursday).
No-one was reportedly inside the building at the time of the fire but surrounding buildings were evacuated.
Police have said the incident is not suspicious.
Firefighters remained at the scene during the night and a brigade spokesman said a “fire investigation will be carried out in daylight hours."
Last night, witness Jonathan Wright, 22, a member of staff at The Swan House, which is opposite the pet store, said: “I was just about to leave work just after 10pm when I saw flames and a lot of smoke coming through the tiles of the roof at the pet store.
“It was very hard to see from opposite the road because of the smoke but no one was inside of the building at the time.
“It seems another pretty serious incident for the village. There was a lot of activity outside the building; you had (at least) five fire appliances, police and an ambulance.”
Pet food brand Purina has launched a website called ‘Puppyhood’ geared towards first-time puppy owners who are looking for a resource to help them take care of their new pet.
The company bills the site as a comprehensive platform instead of simply a campaign, providing people with updated online content about their dogs that goes beyond nutrition.
Features on the site include content about exercise, grooming, health, nutrition and training as well as tools for people thinking about getting a new puppy, such as a breed selector, name generator, and new puppy checklist.
The site also provides a personalized experience for those who register that includes a milestone tracker for their dog, a geo-locator to find resources in their area, and Purina Puppy Chow coupons.
Marcus Fong, brand manager-digital communications at Purina, said: “We wanted to be able to be more than just a product to puppy owners – we wanted to be a trusted resource. We are very lucky to have an army of some of the top scientists and experts around pet care working with us and we wanted to be able to pass that knowledge around proper puppy raising to puppy owners everywhere.”
Fong said that the company has been very happy with the interaction the site has seen so far.
“We are still very new but already the attention, visitation, and reception to the site has gone beyond our positive expectations,” he said.
He added that he hopes users will feel comfortable giving Purina constructive feedback and presenting ideas on how to improve the digital experience.
‘Puppyhood’ was created in partnership with the Night Agency.
To view the website click here https://puppyhood.com/
A pet shop in Hythe, Kent, has closed its doors for the final time after 25 years of trading.
Lamp-Post Pet Supplies in Hythe High Street, which was run by Marion Farrell, first opened in 1989 and has provided food and accessories for nearly three decades.
In a note in her shop window, she wrote: “It’s the end of an era – the doors have closed for the last time. Thank you so much to all my loyal customers and friends for your support and love over the last 25 years.
“Without you and the staff, I could not have carried on. Thank you also for all the gifts and cards and, more importantly, the good wishes you have given me over the last few days."
Dog walkers will be fined if they don’t carry a bag to scoop up their pet’s mess under new proposals being drawn up by Liverpool council chiefs.
The proposals come as it was revealed Liverpool city council handed out the most fines to people failing to pick up their dog’s mess over the last five years.
City council cabinet member for neighbourhoods, Steve Munby, said it was not a success to hand out the most fines, but it did show the issue is a priority for the council.
However, he said: “We are looking at new enforcement methods because it’s so difficult to actually catch people in the act of letting their dog foul.
“We’re looking at a trial of issuing fines for dog walkers who go out without a bag to put the poop in.
“If you think about it, you have no excuse going out for a walk with your dog and not having a bag with you.
“Let’s be clear, nine out of 10 dog walkers act responsibly, but it’s the 10% who cause a problem. Dog dirt is a threat to children’s health and it sends out the wrong message.”
Cllr Munby said they were still working on the details of the scheme, and would probably ask residents across the city which area should be used for the trial.
Figures obtained by the BBC from 302 of 348 local authorities showed that 103 councils did not hand out any fines for allowing dogs to foul last year and 48 had not handed any out for five years.
Barnsley council issued the most fixed penalties in the last last year (187), and Liverpool issued the most over the last five years (972).
Nationally the number of fines dished out to people failing to pick up their dog’s mess fell by almost 20% last year.
Dog poo fines fall by a fifth
Local councils are losing the war against dog fouling, new research has confirmed, as the number of fines handed out to inconsiderate pet owners fell by a fifth last year...
Local councils are losing the war against dog fouling, new research has confirmed, as the number of fines handed out to inconsiderate pet owners fell by a fifth last year.
A third of the local authorities in England and Wales failed to issue a single fine for dog fouling in 2014-15, a poll revealed, and one sixth of councils have not issued any for five years on the trot.
Figures obtained by BBC Radio Five Live under freedom of information laws showed 2,868 fixed penalty notices were handed out in the year compared with 3,521 in the previous 12 months, a fall of 18.5 per cent.
In 2011-2012 councils issued just over 3,800 notices, which can range between £50 and £100.
The number of fines is declining even though councils last year received more than 74,000 complaints about dog fouling.
Sheffield City Council, which handed out no fines last year despite receiving more than 1,400 complaints, said it did not have the resources to patrol parks 24 hours a day.
A spokesman said: "We need evidence if we are going to issue fines.
"In these times of austerity we simply do not have staff available to patrol Sheffield's parks around the clock, waiting for an offence to be committed."
He added: “If a person is alleged to have allowed their dog to foul and not cleaned up, we will contact that person and give advice.”
Just over 300 of the 348 local authorities in England and Wales provided data and of those 103 did not hand out any fines last year.
The investigation also revealed 48 had not handed any out for five years, including Swindon, Bournemouth, East Hertfordshire and the London boroughs of Bexley and Merton.
A spokesman for Keep Britain Tidy said: “These figures are disappointing.
“If we are to eradicate the problem of dog fouling, we need to combine enforcement with campaigns and education in order to change the behaviour of that small minority who think it's okay to leave their mess for others to stand in, push a pram through or fall into while playing in the park.”
Grove Pet Foods, the maker of Vitalin and Alpha, has installed solar panels at its premises on the Lincolnshire and Nottinghamshire border.
The company says the project reflects its strong commitment to improving its green credentials, not only to benefit the business by cutting costs, but for the environment and local community, by reducing their carbon footprint.
“The solar panels will significantly reduce the energy bills and cut carbon emissions," said director John Walgate.
"Any electricity not used by Grove Pet Foods, predominantly at weekends, will be exported to the grid for use by local homes and businesses.
“The installation of the solar panels is in keeping with our environmentally-conscious approach to manufacturing high quality pet food. We are proud to say that, wherever possible, our carefully-selected ingredients are sourced from the UK, with some even from local farms.”
Pooch & Mutt are now sponsors of CaniX, the sport that sees dog and owner running in tandem joined by a bungee line.
The company will be sponsoring the 2015/16 CaniX season and the 10th National CaniX Championship.
The overall winner of the championship will receive one year's supply of natural grain-free dog food. There will be a six month supply for the winners of each class.
With Pooch & Mutt prizes up for grabs at every CaniX event and a 10% discount off the website for every participant, there's never been a better time to get involved.
Click here for an informational video by Pooch & Mutt on how to begin Canicrossing, and you can visit the CaniX website www.canix.co.uk
An Aberystwyth businessman has been fined after a 17-year-old girl who was bitten by a dog identified his pet as the culprit in a dog ID parade.
Edward Andrew Davies, of Caer Madyn in Llanbadarn Fawr, pleaded guilty to owning a dog which was dan-gerously out of control and caused injury to the girl on 1 October.
Ellie Morgan, prosecuting, told magistrates that the girl had been walking home from school when she heard dogs barking as she walked past Davies’ property, but then saw two dogs come out of the property.
The larger of the two dogs, a border collie, bit her on the lower leg, leaving her with a puncture wound on her calf. She later picked out Davies’ dog in an ID parade.
She needed treatment at Bronglais Hospital and was given a course of antibiotics, but the next day the wound had swollen up to the size of half a tennis ball.
Ms Morgan said the girl told police that she had previously seen the dog chasing after cars driving down that lane and biting at tyres.
Forty-seven-year-old Davies told police that the dog was a rescue dog, but that he had never seen it exhibit any aggression and that any incident was “out of character” for the dog.
Defence solicitor David Hinton-Jones said that Davies had since given up the dog to a rehoming centre, but that he was prepared to abide by any order made by the court.
He said that, while the dogs were usually kept in a kennel, when family members were around the dogs were allowed out around the smallholding where he lives and that, while it is fenced, there were areas where the dogs could get out.
Magistrates made Davies subject to an order that will mean that any dogs owned by Davies must be kept on the property or on leads if they are in a public place.
He was also fined £400 and will pay compensation to the victim, who cannot be named, of £200 and costs totalling £125.
Nerf Dog, distributed by Hagen in the UK, will be attending DogFest at Arley Hall in Chgeshire on Sunday (June 14).
The company is offering dog owners the chance to win tickets to the event. It has 50 pairs of tickets to giveaway!
Simply click the link and fill in your details for a chance to win! Click here to enter
Nerf Dog will also be attending the DogFest event at Loseley Park, Surrey on June 21.