Pooch & Mutt is launching their range of ethical, natural dog treats in Sweden and Finland through the chain Musti Ja Mirri.

Musti Ja Mirri has 100 stores in Finland and 10 stores in Sweden, so gives Pooch & Mutt access to a large number of customers in the region.

It will be stocking the full range of seven varieties of baked treat – Fresh Breath, Calm & Relax, Brain & Train, Digestion & Wind, Puppy Development, Active Mobility and Charity Chicken.

“Musti Ja Mirri is a great company to work with," said Pooch & Mutt’s director Guy Blaskey.

"I was first introduced to them through a PetQuip ‘Meet the buyer’ event over a year ago.

"After we had launched the new range of treats at Crufts and PATS in March I asked our sales executive, Nathan Perry, who started last September, to get in touch with them. Nathan has done a fantastic job, hunting down the correct buyer, getting samples out, negotiating the deal and becoming the main contact with the buyer.”

The treats are available to UK independents via Vital, Pedigree, Natural Pet Products, NVS and Centaur.