Town & Country Pefoods Ltd, makers of HiLife, has launched a new ultra premium pouch dog food called Spoil Me!  

Spoil Me! is a range of natural recipes created specifically with smaller dogs in mind. There are four 100g pouches to choose from – Flaked Chicken with Beef in Jelly; Flaked Chicken with Vegetables in Jelly; Chicken with Beef, Rice, Beans, Carrots & Peas in Broth; and Chicken with Tuna, Rice, Beans, Carrots & Peas in Broth.

Peter Parkinson, Marketing Director at Town & Country Petfoods comments:  “Our new HiLife Spoil Me! range is targeted at the growing number of smaller dogs which are increasing in popularity.

"This sector is currently dominated by aluminium trays in portion sizes that are often too large for many toy dogs and smaller breeds so we are offering consumers another option and a healthier way of feeding their dog. 

"The ‘parent/child’ relationship between owners and their smaller dogs is stronger than that with larger dogs so this natural, ultra-premium range with its impactful packaging, will have high appeal for those customers who really want a special way to spoil their pooch.”

For more information visit www.hilifepet.co.uk