In This Issue
Dog cafés are the latest trend to hit the pet industry
KKR could claw £200m from Pets at Home stock market flotation
ORIJEN signs exclusive deal with Vital
Getting the most from a visit to PATS Sandown
Exclusive freezer deals from Natural Instinct at PATS Sandown
More exclusive show offers at PATS Sandown
SureFlap to unveil new selective microchip feeder called SureFeed
Campaign launched to protect aquatic industry from Euro threat
Dates and venue announced for AQUA 2015
Amazing year for Natures Menu as award-winning firm returns to Crufts
Natures Menu hold UK’s first seminar on raw feeding for veterinary students
New £1 Treat Pocket Packs from Pooch & Mutt
Offers of help pour in to support pet rescue centre closed by RSPCA
Six special Scruffts ready for Crufts final
Further £1.6 million committed to improving dog health
Interpet adds colour to aquariums with new LED lighting range
Dog owner run over as he tries to stop thief stealing car and pet
REACH A WIDER AUDIENCE
Pet Trade Xtra – Circulation Report 2013
  • Total e-mails sent:  355,576
  • Issues published:  47
  • Unique readers (e-mail openers):  6,647
  • Average opening rate each issue:  28%
  • Average page views per month:  13,902

Source: Newsweaver Reports

Top 25 stories of 2013
Click on the headlines below to read the most read stories from Pet Trade Xtra 2013

1. Profitable Lincolnshire pet store is closing down
2. Finalists of new industry awards revealed
3. Telford pet shop closes down on the spot
4. Bespoke pet furniture firm seeks retail outlets
5. The Giant Pet Store in Norfolk goes into administration
6. RRPs should be protected, says pet shop
7. Poundstretcher expands its pet business
8. Leading vet responds to claims by dog behaviourist
9. Taking on the giants of the pet food industry
10. Small Irish firm is a big player in the dog treat market
11. Award-winning Just for Pets aims to open more stores
12. Pressure from retail giants and the internet force pet shop to close down
13. Hundreds of UK pet shops selling inadequate hutches
14. Secrets of success of an award-winning pet store
15. Sales grow for ‘natural pet store’ that refuses to stock food from major suppliers
16. Vets should share some of the blame for falling pet welfare standards
17. Dog Rocks stop supplying Amazon Retail
18. Seahorse Atlantic and Soopa share winning formula
19. Pet GPS device sets its sights on Europe
20. Pure Pet Food is an instant hit
21. Pet retailers react to Crown's distribution move
22. Divided opinion among some retailers
23. Lancashire pet shop to close down at the end of the month
24. Dragon's Den star backs Southampton pet firm
25. Mars Petcare looks to close Peterborough factory

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Natures Menu hold UK’s first seminar on raw feeding for veterinary students



Natural pet food company Natures Menu have achieved another UK first – the staging of an independent seminar-led debate on raw feeding cats and dogs for veterinary students.

The students of Liverpool University Veterinary Society turned out in droves to find out more about today’s most talked about, media highlighted method of feeding our most common household pets.

Many students had read with interest the recent articles in the national press on pet food and the majority had also seen the Channel 5 TV show on the subject too.

All were keen to hear what speakers Brendan Clarke of Tower Wood Vet Practice, Leeds, and Nick Thompson of Holistic Vet Ltd, Bath, would teach them about raw feeding and the judgements surrounding the method.

Nick Thompson took the floor first, highlighting many points regarding the biological aspects of dogs' and cats' natural choices of diet, the disease he feels are related to diet and the ingredients kibble can often be created from.

Brendan’s talk focused on the demand for evidence and studies on the raw diet and the realities of providing that and how evidence related to current vet practices.

He also described how he makes up his raw diet at home for his dog Pippa, explaining how easy it actually is to create a balanced raw diet for dogs and cats, in a domestic kitchen.

All but two of the questions raised by the students themselves were questions pet owners also ask on a very regular basis – mostly concerning safety or practical aspects of the diet. Due to Natures Menu’s impeccable safety record and forward thinking approach to commercial raw feeding options both vets were able to confidently explain and answer all questions presented to them.

To sum up the talk Rupert Dyhouse, president at LUVS, thanked the speakers and highlighted the imperative point that all vets should ideally have at least an understanding of raw diets in order to assist clients with queries on it and to promote and strengthen clients' relationships. Clients rely on their vets for information and dismissive comments are now commonly being viewed as unhelpful.

Natures Menu’s communications manager Caroline Griffith is already in discussions with further UK Vet Schools and looks forward to publishing details of further student seminar-led debates on raw feeding in 2015.

Further information on the company can be found at www.naturesmenu.co.uk

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