In This Issue
Dog cafés are the latest trend to hit the pet industry
KKR could claw £200m from Pets at Home stock market flotation
ORIJEN signs exclusive deal with Vital
Getting the most from a visit to PATS Sandown
Exclusive freezer deals from Natural Instinct at PATS Sandown
More exclusive show offers at PATS Sandown
SureFlap to unveil new selective microchip feeder called SureFeed
Campaign launched to protect aquatic industry from Euro threat
Dates and venue announced for AQUA 2015
Amazing year for Natures Menu as award-winning firm returns to Crufts
Natures Menu hold UK’s first seminar on raw feeding for veterinary students
New £1 Treat Pocket Packs from Pooch & Mutt
Offers of help pour in to support pet rescue centre closed by RSPCA
Six special Scruffts ready for Crufts final
Further £1.6 million committed to improving dog health
Interpet adds colour to aquariums with new LED lighting range
Dog owner run over as he tries to stop thief stealing car and pet
REACH A WIDER AUDIENCE
Pet Trade Xtra – Circulation Report 2013
  • Total e-mails sent:  355,576
  • Issues published:  47
  • Unique readers (e-mail openers):  6,647
  • Average opening rate each issue:  28%
  • Average page views per month:  13,902

Source: Newsweaver Reports

Top 25 stories of 2013
Click on the headlines below to read the most read stories from Pet Trade Xtra 2013

1. Profitable Lincolnshire pet store is closing down
2. Finalists of new industry awards revealed
3. Telford pet shop closes down on the spot
4. Bespoke pet furniture firm seeks retail outlets
5. The Giant Pet Store in Norfolk goes into administration
6. RRPs should be protected, says pet shop
7. Poundstretcher expands its pet business
8. Leading vet responds to claims by dog behaviourist
9. Taking on the giants of the pet food industry
10. Small Irish firm is a big player in the dog treat market
11. Award-winning Just for Pets aims to open more stores
12. Pressure from retail giants and the internet force pet shop to close down
13. Hundreds of UK pet shops selling inadequate hutches
14. Secrets of success of an award-winning pet store
15. Sales grow for ‘natural pet store’ that refuses to stock food from major suppliers
16. Vets should share some of the blame for falling pet welfare standards
17. Dog Rocks stop supplying Amazon Retail
18. Seahorse Atlantic and Soopa share winning formula
19. Pet GPS device sets its sights on Europe
20. Pure Pet Food is an instant hit
21. Pet retailers react to Crown's distribution move
22. Divided opinion among some retailers
23. Lancashire pet shop to close down at the end of the month
24. Dragon's Den star backs Southampton pet firm
25. Mars Petcare looks to close Peterborough factory

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Interpet adds colour to aquariums with new LED lighting range

Two new LED lighting products from Interpet will bring multiple benefits for retailers this month, offering multi-colour effects for tropical and coldwater aquariums.

Interpet’s Kid’s LED lighting system enables younger fishkeepers to enjoy different coloured lighting effects simply and safely. Designed to fit into any children’s aquarium, the Kid’s LED lighting system is low wattage and fully submersible, making it ideal for children to use.

The easy to install LED lighting system cycles through multiple shades of five colours: blue, purple, red, white and green at 30 second intervals. The system can also be stopped at any time on a particular colour at a click of a button. The LED lights create a beautiful ripple effect in the water, adding to its calming appearance and making it an ideal alternative to a child’s night light.

Also new to the Interpet CREATE range of indoor aquatic lighting are the Multi LED Bubble Wands. These flexible products illuminate a curtain of bubbles with randomly changing colours within the aquarium, improving the aeration of the tank’s water and creating a unique colourful feature. The combined health benefits and attractive coloured lighting effects make this the perfect impulse buy to help generate additional sales.

Mark Dalton, Interpet Brand Manager, says: “We all take care when selecting lighting for our homes and the same should apply to lighting for our aquariums. Creative lighting makes each aquarium unique to its owner. With our products, customers and retailers alike can be sure they are getting a high quality product that is not only well designed for the aquarium owner but also the aquarium environment itself.”

Both LED lights are suitable for coldwater and tropical aquariums. The LED bubble wands can also be used in marine tank environments. Products will be available from the end of April 2014.

For more information visit http://interpetcatalogue.com/

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