Newly-launched Tribal Pet Foods has announced that its range of natural dog treats is now available from Wilmslow’s luxury pet store, Barkers.

A luxury sister-brand to Pets at Home, Barkers prides itself on providing only the highest quality products for dogs. Bearing a similar ideology to its new stockist, Tribal has a dog’s health at the core of its ethos and is dedicated to creating 100% natural and nutritious pet foods that have been scientifically proven to maximise canine health through a variety of vitamins and nutrients. 

A positive move for the young brand, the new high-end stockist serves to reaffirm Tribal’s rising position among the high quality pet food market.

Tribal has gone from strength to strength since its launch in October this year after securing SKUs at numerous independent retailers.

Fatima Maktari, founder of Tribal Pet Foods, says: “We are delighted to extend our distribution into a quality retailer as highly-regarded as Barkers at such an early stage in our development. The range now has further exposure to health-conscious pet owners and can continue its growth within the sector.”

Tribal offers a range of complementary dog treats containing ingredients that aren’t commonly found in traditional pet foods, which have proven benefits for canine health.

Fatima’s extensive studies into organic chemistry at Oxford University provided the basis for the unique Tribal recipes.

Tribal has also introduced an innovative nutritional traffic light label for the first time to pet food products, to assist owners in selecting the best match for their best friend’s diet.

Five flavours in the treat range are available from Barkers.

For information about the Tribal range visit www.tribalpetfoods.co.uk

Tribal was set up by Fatima Maktari in 2012. She had previously had a very long and successful profession in the finance sector, and then when she and her partner moved to the country and bought Alpha, a black Labrador, everything changed.  Fatima had brought Alpha down from Lancashire to their home near the river in Henley on Thames where he had a super time chasing ducks and swimming in the river.  As first time dog owners, they learnt many things, primarily what constitutes high quality dog food. They have since moved to a farm in rural Oxfordshire and added a German shepherd called Una to their Tribe.

Fatima believes that the food we give our dogs can affect their health, happiness and well-being. Feeding our pets the same food, day in, day out, is not only boring for them but can lead to poor digestive health and lack of essential nutrients.  A food can really only be judged by the quality of its ingredients – the higher the quality of ingredient, the more digestible it is and the more nourishment it provides.  Generically labelled ingredients such as “cereals” or “meat and animal derivatives” typically act as cheap fillers designed to bulk out a product but contain much less real nutritional content. 

Having achieved a 1st class master's degree in Chemistry from the University of Oxford, Fatima decided to put her research skills to the test to develop a range of high quality, tasty treats with wholesome nutritional content.  Alpha was quick to appoint himself as their chief taster, but they test all of their products on a panel of tasting dogs from a variety of breeds.  All of their research and the results from their taste tests have led to Tribal's delicious range of gluten free treats.