In This Issue
Delightful growth for cat food
Tetra unveils brand new unbreakable aquarium heater range
Pet shop licensing scheme given the go-ahead
Product innovation drives growth in pet accessory sales
Pets at Home on target to launch 20-25 stores during year
Award-winning PitPat on Channel 5's Gadget Show
Pet Advent calendars more popular than Nativity ones
Webbox launches #DogsDinner Christmas campaign
Wagg supports Yorkshire Post’s Christmas Appeal for Support Dogs
Nutriment shortlisted for three major awards
Cat gets empty can of Whiskas stuck on his head
Pet food company launches scratch-and-sniff book for dogs
Refresh your pet bedding selection with new Rosewood 40 Winks styles
Wellbeloved adds Senior Wet Pouches for dogs
Scottish Government launches consultation on electronic training collars
Night vision goggles used to catch dog owners who don't pick up after pets
Johnston & Jeff goes RolyPoly
Seasonal displays to drive wild bird care sales
PDSA saves dog's life after sausage binge
Fitzgeralds’ team effort gains silver in World Champs
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Pet Advent calendars more popular than Nativity ones

More than one million pet Advent calendars will be on sale in in the UK this year – with just 400,000 Christian alternatives on their shelves.

With an estimated nine million pet dogs and eight million domesticated cats in the UK, stores are keen to cash in on festive share of the annual £5.4bn pet market. Advent calendars are a key part of the market and there is even an Advent calendar for rabbits and hamsters. However, the options for humans are more limited.

Out of the 20 million calendars produced for human consumption, less than 400,000 carry any mention of the Nativity, only two brands are Fairtrade and only one is charitable.

David Marshall, from the Meaningful Chocolate Company, manufacturers of The Real Advent Calendar, said: "Stores are happy to cater for pet owners but don't think Christians want to give children a quality Advent calendar which connects with the Christmas story – it's barking."

The Real Advent Calendar is the UK’s only Fairtrade, religious, charity option.

"Parents or grandparents looking for a calendar with religious or ethical content usually find nothing but superhero-themed calendars and £1 cheap chocolate versions on offer," said Marshall.

"Virtually no religious chocolate Advent calendars are on the market. There is a demand for them but they are not stocked by most major stores."

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