In This Issue
AQUA 2015 New Product Awards revealed
First day at AQUA 2015 hailed a huge success
Leading vets condemn puppy farm neglect following BBC Watchdog exposé
Pet store puts fun back into selling with Halloween event
Beaphar creates a video ahead of firework season
Canine Surprise! X-ray reveals toy Minion in dog’s stomach
David Pool receives Lifetime Achievement Award
Happy Paws plans to launch world's most advanced dog ball
Campaign to protect hedgehogs
Pet shop owners left devastated after second raid
£25k premium for a pad with a pet
Animalcare shares rise after strong financial performance
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Happy Paws plans to launch world's most advanced dog ball

It’s been 18 months since Happy Paws launched their award-winning Easy-Tie at PATS Sandown 2014 and what a year it has been! Now selling in 16 countries across the globe, the team is excited to roll out its new innovations to the world.

PATS Telford 2015 was a huge success where they gained 80 new trade customers who were excited to stock their new products! Happy Paws launched their new GoSafely and AquaTech lead, collar and harness range which makes pets and owners lives Safer, Healthier & Happier. With premium quality and brilliant margins to match this range is essential for any pet shop, large and small!

The company also has the world’s most advanced dog ball hitting the market in six months time, which will be a real game changer! No more time wasted searching for your dog’s lost balls, and more time to play with your four legged friends. It will be available across Europe, the UK and is a must have for all traders so watch this space!

The brilliant GoSafely range is a follow-on product from Happy Paws multi-Award Winning Easy-Tie, focusing on safety, comfort & convenience. Incorporating Easy-Secure functionality into a premium quality, highly reflective, padded lead with matching collars and harnesses. The strong bungee design of the lead ensures that there is reduced tension on both the dogs and owners’ neck that can be caused when dogs pull. On top of this, it reduces the force exerted on the owners’ elbow and back. The matching collars and harnesses incorporate premium padding, highly reflective webbing and are fully adjustable, ensuring maximum ease, safety and comfort.

The AquaTech range is a 100% waterproof lead, collar and harness set focusing on health, comfort and convenience. Using innovative technology, water is repelled from the webbing with benefits including; no more damp-smelling leads/collars/harnesses; no more irritation to dogs; less risk of infection caused by excessive scratching; less risk of skin conditions caused by wet collars and harnesses; easy wipe clean; and no running colours – meaning the items stay attractively bright! This preventative and innovative brand means that dogs are at far lesser risk from developing skin conditions that are caused by wet collars and harnesses.

The GoSafely and AquaTech sets have very attractive recommended retail prices ranging from £5.49 - £14.99 and equally attractive margins ranging from 62%-74%. The Happy Paws products are a must have for all dogs and owners who want Safer, Healthier & Happier lives.

You can contact the Happy Paws team to pre-order your GoSafely and AquaTech range which is arriving in the 1st week of November 2015 or order on their website:

+44 (0)1792 346226 or send an email to |

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