Pet retailers flocked to Pedigree Wholesale's impressive trade show at Peterborough Arena, East of England Showground, yesterday (Wednesday), taking advantage of a host of hot deals and viewing some great new products.

Pedigree Wholesale has been holding its trade show for over 30 years and it has now become one of the most anticipated events in the pet trade calendar.

Packed with lots of fantastic business opportunities, there were over 70 trade stands representing the market leading brands in the pet trade.

Pedigree Wholesale also ran a fantastic selection of no-nonsense hot deals which were only available to visitors of the show. 

For ideas and inspiration as to what to stock over the coming months, retailers were encouraged to check out the New Products Showcase, which featured the latest innovations from exhibitors.

Pedigree Wholesale's Managing Director Steve Brown stated: "We had a record number of both customers and suppliers attend the show. The atmosphere was great, in the new product showcase there was a great selection of lines and overall feedback has been hugely positive. We would like to take this opportunity to thank both customers and suppliers for supporting the event and making it such a success."