Multi-award winning pet product brand Animology has been launched into the American market in an exclusive deal with Petco, who have over 1,100 stores across the United States.

March saw Animology launch a range of nine dog shampoo products through Petco stores nationwide and marks an exciting entry into North America, where over 56.7 million households spend an average $61 per year on dog grooming products and services.

Petco becomes the latest major overseas pet specialist retailer to recognise the strength of the Animology brand and offer it to their customer base, joining the likes of Pet Lovers Centre in South East Asia and Musti Ja Mirri in Scandinavia.

These latest developments are in keeping with the success of Animology's parent company Group55, recognised as Exporter of the Year for 2014 by UK pet trade association PetQuip.

With consistently strong sales in each of the markets in which Animology is now established, Group55 hopes to build on its success.

Managing director Stephen Turner said: “We are immensely proud to see Animology, a brand which we created just five years ago, now sitting on the shelves of one of the biggest pet retailers in the world.

"Establishing Animology in the US market has always been a priority for us, and the announcement of our working relationship with Petco marks the culmination of a great deal of planning to get to this point.

"We firmly believe that in Petco we have the ideal partner to bring Animology products to the US retail market, and we are thrilled and excited to be able to make Animology products widely available to US consumers through Petco stores.

"We look forward to making Animology as successful in the United States as it is at home and elsewhere." 

Pictured: Stephen Turner with Animology products in a Petco store.