Westland saw a 143% increase in year-on-year sales of its wild bird food brand Peckish following a TV advertising campaign in January,

The success of the campaign comes on the back of several exciting new launches for the brand, including the Peckish Daily Goodness nuggets and Peckish Winter Warmer bird feed - both of which benefit from the unique Calvita supplement which is completely distinctive to the range.

Peckish will be one of  three bird care brands that Westland will be showcasing at this year’s PATS Sandown.

Visitors to the Westland stand (R30) will be able to take advantage of a host of sales offers, meet the team and learn more about the company’s combined strength following the 2012 acquisition of Cranswick Pet Products – the only wild bird food manufacturer to have been awarded a stringent ‘A’ grade rating from the British Retail Consortium.

Rachael Dickinson, Senior Brand Manager at Westland comments:  “PATS Sandown provides the idea showcase for our leading brands in the bird care division – Bucktons, Peckish and Nature’s Feast. 

"We are looking forward to using the event to highlight how we can help deliver further growth to the independent pet trade market, through ongoing product innovation, investment in consumer communications and exacting standards.”

Bucktons, the UK's market leader in competitive mixtures for professional, amateur fancier and breeders, will play a leading role at the show following Westland’s continued investment in the brand. 

Recognised for the support it offers the UK Racing Pigeon sport, Bucktons remains at the forefront of the market through its high profile sponsorship of key events including the RPRA’s Blackpool Show and ongoing campaigns to promote the sport to the next generation.

Visitors to the stand will also be able to learn more about Westland’s significant commitment to driving forward the wild bird care category with both the Peckish and Nature’s Feast brands.  

Nature’s Feast will be using the show to highlight a wide range of range of stylish and durable feeders including the All Seasons Twist Feeder. Awarded PATS Product of the Year 2011 for Bird Care, the feeder has gone on to become one of Nature’s Feast’s best-selling products, alongside the brand’s comprehensive seed mixes including Feeder Supreme, High Energy Supreme and Everyday Mix.