Town & Country Petfoods has launched a new range of ultra premium cat food called Indulge Me! 

The six varieties are available in 80g single pouches. The range includes only natural, hand-prepared ingredients, gently steamed to retain their goodness and flavour. 

The varieties include Chicken Breast with Brown Rice, Flaked Chicken Breast with Lamb in Light Jelly, Flaked Skipjack Tuna with Mackerel in Light Jelly, Shredded Chicken Breast with Ham in Sauce, Skipjack Tuna with Shrimps & Brown Rice and Shredded Skipjack Tuna in Sauce.    

“Both the ultra and super premium sectors of the pet food market are showing strong growth," said Peter Parkinson, Marketing Director at Town & Country Petfoods. 

"In order to drive this trend and offer retailers the chance to capitalise on it we are launching this new cat food range for the more discerning cat and cat owner. 

"HiLife Indulge Me! is positioned right at the ultra premium end of the market and has been created to appeal to those customers looking for natural products, using the best quality human-grade ingredients. 

"The result is a delicious all-natural taste of decadence that gives retailers the chance to make the most of this growth area.”

For further information visit www.hilifepet.co.uk