Following the successful launch of Lovejoys complete, dry dog food at the end of 2012, the Norfolk based company is now extending its product range with two new additions – treats and grain-free wet food.

National Account Manager Lynne Hopwood says: “We are very excited about the potential for the Lovejoys brand and these new products will deliver good margins to retailers while offering consumers a greater choice.”

Lovejoys Moments are new heart shaped treats in a choice of two flavours, Turkey & Rice and Salmon & Rice. The treats are made using freshly prepared ingredients and are hypoallergenic with no added wheat, wheat gluten, dairy, pork or beef. They come in 225gm resealable pouches and are ideal as training rewards or special treats for those well deserving dogs. Pricing is competitive and margins are generous, so just the treat for retailers too.

Pure & Simple ready to eat meals for dogs are all totally grain free. They come in four flavours; Lamb, Chicken, Turkey and Salmon & White Fish with sweet potato providing all the dietary fibre a dog needs. All products have a minimum meat content of 65%, freshly prepared and sourced in the UK. The stylish packaging displaying the fresh ingredients, has been specifically designed to appeal to owners who want their dogs to eat just as well as they do.

All the new products will be available in March and orders are now being taken, call Lynne on 07500 905379 or Dawn on 01953 882485. Email dawn@lovejoyspetfood.co.uk.

They will also be available through regional pet food wholesalers and suppliers. See Lovejoys at Crufts (stand 4-178) and PATS (stand D-12).