In This Issue
Warning about e-cigarettes and dangers to pets
Pets At Home workers could pick up £240k each from flotation
Scampers educates confused owners after Channel 5 programme
Revenue-generating dental range from Beaphar
First there was Fish4Dogs...now there's Fish4Cats
TV star David Tennant narrates new Dogs Trust advert
Pedigree refreshed the packaging of its leading range of dog treats
New code of practice launched to encourage responsible pet ownership
Amazing finalists named for Crufts 2014 Dog Heroes contest
Book early for funded spaces at overseas pet trade exhibitions
Kennel Club Charitable Trust opens Flood Fund for dogs
Plan for pet shop at illegal puppy farm site thrown out by town council chiefs
Portrait of 2013 Best in Show winner to be presented at Crufts
£2,000 snatched from West Sussex pet shop
Poundstretcher aims to muscle into petcare market
Barking Heads and Meowing Heads now available through Vital Pet Products
OATA heralds review of Live Import of Fish Act as a good outcome for the industry
Revamped bird hide launch a success
Ceva launches puppy blog on Adaptil website
Gundog breeder Maddi Burchell joins Veterinary Thermal Imaging for Kent
REACH A WIDER AUDIENCE
Pet Trade Xtra – Circulation Report 2013
  • Total e-mails sent:  355,576
  • Issues published:  47
  • Unique readers (e-mail openers):  5,077
  • Average openings per issue:  2,051
  • Average page views per month:  13,576

Source: Newsweaver Reports

Top 25 stories of 2013
Click on the headlines below to read the most read stories from Pet Trade Xtra 2013

1. Profitable Lincolnshire pet store is closing down
2. Finalists of new industry awards revealed
3. Telford pet shop closes down on the spot
4. Bespoke pet furniture firm seeks retail outlets
5. The Giant Pet Store in Norfolk goes into administration
6. RRPs should be protected, says pet shop
7. Poundstretcher expands its pet business
8. Leading vet responds to claims by dog behaviourist
9. Taking on the giants of the pet food industry
10. Small Irish firm is a big player in the dog treat market
11. Award-winning Just for Pets aims to open more stores
12. Pressure from retail giants and the internet force pet shop to close down
13. Hundreds of UK pet shops selling inadequate hutches
14. Secrets of success of an award-winning pet store
15. Sales grow for ‘natural pet store’ that refuses to stock food from major suppliers
16. Vets should share some of the blame for falling pet welfare standards
17. Dog Rocks stop supplying Amazon Retail
18. Seahorse Atlantic and Soopa share winning formula
19. Pet GPS device sets its sights on Europe
20. Pure Pet Food is an instant hit
21. Pet retailers react to Crown's distribution move
22. Divided opinion among some retailers
23. Lancashire pet shop to close down at the end of the month
24. Dragon's Den star backs Southampton pet firm
25. Mars Petcare looks to close Peterborough factory

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Revamped bird hide launch a success



A newly refurbished bird hide at Millbrook Garden Centre in Gravesend has been opened by Royal Society for the Protection of Birds (RSPB) representative Malcolm Jennings.

Graham Huckstep, Outdoor Facilities Manager at Millbrook Garden Centre, which is located on Station Road in Southfleet, said: “We would like to thank everyone who attended the launch event. It was a fantastic day. We hope more people pop in to see the refurbished hide and are encourage to make their own gardens wildlife-friendly.

“The award-winning bird hide and wildlife area, which was created over two years ago is now coming in to its own and local wildlife is really reaping the benefits. 

“We wanted to make it even more of a feature at the garden centre and inspire our customers in a fun and visual way to make their own gardens wildlife-friendly. We gutted the hide and revamped the inside to make it a one of a kind hide, a very exciting place to be.

“On the inside walls of the bird hide there is original illustrations by Kirsty Mauritz, who is the daughter of Sue and Dick Allen, the original founders of Millbrook. There is a bird identification wall, it also explains what plants are on the wildlife bank, why they are there and what they will attract. There is also a section showing what different birds do throughout the different seasons.

“The hide is now full of visual information for all ages to enjoy. It explains all about the wildlife area the hide looks on to. Our aim is for it to be a fun learning space for families.”

As well as the visual illustrations, there is a chalk board section on one of the walls so staff and customers can list wildlife they spot each day and a bird cam is set up to record wildlife activity. 

Graham added: “We have seen so much wildlife visit the area such as blue tits, greenfinches, robins, thrushes, blackbirds, greater spotted woodpecker, sparrow hawks and even cuckoos. We are always on hand to chat to visitors about how they can attract certain birds and insects to their gardens.”

During the launch event children were also able to meet Ricky, the man-sized robin and could take part in a doodle treasure hunt activity sheet ‘Hide and Seek’ for free. 

Graham continued: “We decided to officially open the hide on February 15 to tie in with National Nest Box Week organised by the British Trust for Ornithology and to link in with our bird-themed children’s activities running during half-term.

“National Nest Box Week, which runs from February 14 until 21, encourages people to provide homes for dozens of species, from blue tits to barn owls. Staff from the garden centre will be on hand this week to offer tips on how to make a nest box and the best ones to buy.”

Millbrook Garden Centre is a family-run, independent garden centre. It provides customers with a wide range of quality plants, shrubs, trees, furniture, barbecues, gifts and food items.

Its friendly and knowledgeable staff are on-hand to give visitors help and advice on all gardening matters. Millbrook Garden Centre has its own nursery, where it grows a third of the plants sold at the centre in an attempt to reduce plant miles.

The Greencafé, which seats up to 90 customers, serves hot and cold drinks, snacks, breakfasts and light lunches, Sunday roasts and children’s meals using fresh, seasonal produce some of which is grown at the centre.

Pictured: (from left to right) Malcolm Jennings, representative from the RSPB cuts the ceremonial ribbon to launch the revamped bird hide with Graham Huckstep, Outdoor Facilities Manager at Millbrook Garden Centre, Ricky, the man-sized robin and illustrator, Kirsty Mauritz.

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