In This Issue
Big changes planned for Pet Care Trade Association
See the largest number of new products under one roof
Dragons' Den-backed pet firm to launch treat
Long Paws comes to the aid of thirsty dogs at Crufts
Dog food sales in the UK reach record levels
Dogs are still the nation’s favourite pet
Aquatic retailers get a pat on the back
World's first pet-specific Data Recorder launched
Supreme spread the message for better quality muesli
It's Pet Theft Awareness Week
People like working for Pets at Home, it's official!
But top Pets at Home executive quits to join Halfords
Crufts' TV audience at an all-time high
Plans for a new aquatic show at the NEC
Hollings takes advantage of social media opportunity
Walter Harrison’s launches value pack of fat balls
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Dragons' Den-backed pet firm to launch treat



Billy+Margot, the dog treat company backed by Dragons’ Den star Deborah Meaden, will be at PATS Sandown to launch its new Popcorn Treat.

The company's Iced Treats were showcased on the ALF stand at Sandown last year and won the PBW News-sponsored Best New Dog Product award.

The recognition gave Billy+Margot a huge lift, which was further boosted when company founder Marie Sawle (above) appeared on BBC’s hugely popular Dragons’ Den. Despite a grilling from the Dragons, Marie walked away with a £60,000 investment from Deborah Meaden.

“It has been a hectic yet amazing year for Billy+Margot and we’re looking forward to returning with our own stand at PATS Sandown this year,” said Marie. 

"Winning the New Dog Product award was the start of a remarkable period. The company is doing really well and with Deborah’s input and advice we’re expanding rapidly. 

“Deborah has taken a lot of interest in the business since coming on board and we’re in regular contact. I am so pleased I chose her,” added Marie, who was also offered investment from Dragon Hilary Devey.

Marie is confident that Billy+Margot’s new Popcorn Treat will create a lot of interest with PATS Sandown visitors. It has been entered into the New Products Showcase, and Marie is hopeful of more success for her growing business.

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