Billy+Margot, the dog treat company backed by Dragons’ Den star Deborah Meaden, will be at PATS Sandown to launch its new Popcorn Treat.
The company's Iced Treats were showcased on the ALF stand at Sandown last year and won the PBW News-sponsored Best New Dog Product award.
The recognition gave Billy+Margot a huge lift, which was further boosted when company founder Marie Sawle (above) appeared on BBC’s hugely popular Dragons’ Den. Despite a grilling from the Dragons, Marie walked away with a £60,000 investment from Deborah Meaden.
“It has been a hectic yet amazing year for Billy+Margot and we’re looking forward to returning with our own stand at PATS Sandown this year,” said Marie.
"Winning the New Dog Product award was the start of a remarkable period. The company is doing really well and with Deborah’s input and advice we’re expanding rapidly.
“Deborah has taken a lot of interest in the business since coming on board and we’re in regular contact. I am so pleased I chose her,” added Marie, who was also offered investment from Dragon Hilary Devey.
Marie is confident that Billy+Margot’s new Popcorn Treat will create a lot of interest with PATS Sandown visitors. It has been entered into the New Products Showcase, and Marie is hopeful of more success for her growing business.