Have you ever wondered what the potential is in the active dog market for your business? Well surveys showed that on average, 95% of people visited the outdoors in 2011 with walking being the most frequent activity undertaken and a quarter said they visited the outdoors because they exercised a dog. A further 90% also said that walking outdoors was more likely if they were dog owners. These figures present the perfect reason why stocking Stone’s snack bars is a no brainer for your business.
What’s more, adults living in Scotland made around 297 million visits to the outdoors in 2012 for leisure with nearly half of these visits accompanied by a dog.2 That’s an estimated 134 million visits, underlining just how big the active dog market is. Among visitors to the outdoors, those accompanied by a dog were the most frequent visitors with 80% claiming to visit the outdoors at least once a day.2 And when they are out and about in the recent mild weather, what better way to keep a dog’s energy levels up than with Stones?
The bars are a convenient, portable snack, perfect to pop in a pocket on walks in the countryside. They provide a much needed energy boost and can be broken up in bite size pieces for use in training. Bars can even be given as a complete meal replacement without the fuss of feeding bowls. Looking at the figures, there is a huge potential opportunity in the active dog market across the UK for retailers to tap in to, with Stone’s as a strong market front runner.
As well as the potential profits, Stone’s snack bars contain no artificial colours and are packed with added vitamins and minerals for the consumer’s peace of mind. They also include added calcium for healthy bones and fibre to aid good digestion.
So this year why not tap into the potential and see the profits flowing? At £0.59 per bar it’s an impulse buy at the till but with millions of opportunities to snack, the figures really stack up.
Visit www.stonesactivedogs.com to view the complete range of healthy snacks and bars on offer.
