Pet stores willing to invest in knowledgeable staff, appealing premises and services, will benefit greatly as the economy returns to growth. That's the view of Paul Steckler, managing director of pet accessories company Oscar & Hooch.
Paul, who previously worked primarily in the pharmaceutical sector (latterly as commercial director for Pfizer UK), believes the potential for growth is massive as long as retailers respond in the right way.
He spoke to Pet Trade Xtra about the year ahead...
What have been the successes of 2013?
The Oscar & Hooch brand launched into the market at Christmas 2012. As with any new product launch, our true measure of success has to be consumer and customer feedback, both of which have been exceptional. Launching a premium brand manufactured in the UK during an economic downturn may seem barmy but with consumers becoming more discerning in their purchasing, quality home-grown products are now seeing a resurgence and Oscar & Hooch has benefited from this trend.
What are the challenges still facing the industry?
The retail environment is highly competitive and so customer experience becomes key- of course this is against a backdrop of relentless focus on margin, consequently cost could become a key driver. This may lead to less innovation in the marketplace as cost vs. return becomes unattractive to outside investors.
What are the opportunities going forwards?
As a nation of animal lovers the UK market gives retailers the perfect opportunity to attract and advise millions of consumers on the best products and services the industry has to offer. Those stores willing to invest in knowledgeable staff and appealing premises and/or services will benefit greatly as the economy returns to growth.
What are the reasons for optimisim?
Pets are part of many of our families, we will always do the best for them, and the industry should remain focused on bringing the best products to market and continuing to educate consumers on responsible ownership. This already happens to a large extent and much of the industry should be proud of that!
www.oscarandhooch.com
